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NMA is stunned…I am not. Nokia has to work with big consumer advertisers, and had to happen as its efforts scale: it is refusing adult and…

NMA is stunned…I am not. Nokia has to work with big consumer advertisers, and had to happen as its efforts scale: it is refusing adult and gambling companies to advertise on its ad network, which it started earlier this year. The service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package. Details on Nokia ad network here.

The gambling and adult companies that signed up have been told the contracts won’t be honored.

  1. Way to go Nokia! Finally someone with the guts to take a BOLD step, in the direction that TRULY _IS_ BOLD in today's mob-see mob-do world.

    I realize that free-market growth might be stunted, but there are some arenae that _should_ be protected. There are too many kids and youth using mobile phones, and a line _has_ to be drawn somewhere. Despite the suffering that these business generators will experience in their growth, I applaud Nokia and the executives who had the courage to hold their ground in the face of obvious opposition, (not to mention revenue loss,) in this matter.

    Lets see if any of the other carriers have the courage to self-censor their networks to keep at least a semblance of civility on this, the next frontier, of humane internetworking.

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