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	<title>Comments on: 30Boxes team launches Facebook Ad Exchange</title>
	<atom:link href="http://gigaom.com/2007/07/10/fbexchange/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2007/07/10/fbexchange/</link>
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	<item>
		<title>By: Dimas</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174249</link>
		<dc:creator><![CDATA[Dimas]]></dc:creator>
		<pubDate>Thu, 21 May 2009 07:11:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174249</guid>
		<description><![CDATA[Brilliant ... I get the point right from you.]]></description>
		<content:encoded><![CDATA[<p>Brilliant &#8230; I get the point right from you.</p>
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		<title>By: Traffic Marketplace Buys Social Ad Network, fbExchange</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174248</link>
		<dc:creator><![CDATA[Traffic Marketplace Buys Social Ad Network, fbExchange]]></dc:creator>
		<pubDate>Wed, 04 Mar 2009 00:46:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174248</guid>
		<description><![CDATA[[...] use fbExchange to diversify its online advertising business to social networks. I first wrote about fbExchange back in 2007. It&#8217;s the brainchild of 83Degrees, a San Francisco-based idea factory started by Narendra [...]]]></description>
		<content:encoded><![CDATA[<p>[...] use fbExchange to diversify its online advertising business to social networks. I first wrote about fbExchange back in 2007. It&#8217;s the brainchild of 83Degrees, a San Francisco-based idea factory started by Narendra [...]</p>
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		<title>By: TheCelebrityCafe.com</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174247</link>
		<dc:creator><![CDATA[TheCelebrityCafe.com]]></dc:creator>
		<pubDate>Wed, 15 Oct 2008 17:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174247</guid>
		<description><![CDATA[I agree, its been extremely popular and successful for me as well.]]></description>
		<content:encoded><![CDATA[<p>I agree, its been extremely popular and successful for me as well.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Web Grafix</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174246</link>
		<dc:creator><![CDATA[Web Grafix]]></dc:creator>
		<pubDate>Wed, 23 Jan 2008 18:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174246</guid>
		<description><![CDATA[&lt;p&gt;I am so glad they decided to do this with Facebook... I have had great success using this stuff. I hope they keep it running.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I am so glad they decided to do this with Facebook&#8230; I have had great success using this stuff. I hope they keep it running.</p>
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	<item>
		<title>By: Appfuel Joins The Facebook Ad Party &#171; GigaOM</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174245</link>
		<dc:creator><![CDATA[Appfuel Joins The Facebook Ad Party &#171; GigaOM]]></dc:creator>
		<pubDate>Thu, 27 Sep 2007 10:00:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174245</guid>
		<description><![CDATA[&lt;p&gt;[...] notable FB ad network efforts include VideoEgg&#8217;s Egg Network, Scott Rafer&#8217;s Lookery and FBExchange. Others include CanvasExchange and [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] notable FB ad network efforts include VideoEgg&#8217;s Egg Network, Scott Rafer&#8217;s Lookery and FBExchange. Others include CanvasExchange and [...]</p>
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	<item>
		<title>By: TechCrunch en français &#187; Comment d'autres sociétés réussissent à monétiser l'audience de FaceBook</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174244</link>
		<dc:creator><![CDATA[TechCrunch en français &#187; Comment d'autres sociétés réussissent à monétiser l'audience de FaceBook]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 07:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174244</guid>
		<description><![CDATA[&lt;p&gt;[...] cas où la machine &#8220;Facebook&#8221; ne générerait pas une croissance suffisante. Lire sur GigaOM pour plus de détails. La société affirme qu’ils ont déjà totalisé $200K en juste deux [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] cas où la machine &#8220;Facebook&#8221; ne générerait pas une croissance suffisante. Lire sur GigaOM pour plus de détails. La société affirme qu’ils ont déjà totalisé $200K en juste deux [...]</p>
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		<title>By: NexGen Technology Blog » How Much Is A Facebook User Worth? At Least $0.30</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174243</link>
		<dc:creator><![CDATA[NexGen Technology Blog » How Much Is A Facebook User Worth? At Least $0.30]]></dc:creator>
		<pubDate>Sun, 29 Jul 2007 10:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174243</guid>
		<description><![CDATA[&lt;p&gt;[...] your application, should the viral Facebook machine not create enough growth to keep you happy. See GigaOm for more. The company says they&#8217;ve booked $200k in revenue after just two weeks live.  [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] your application, should the viral Facebook machine not create enough growth to keep you happy. See GigaOm for more. The company says they&rsquo;ve booked $200k in revenue after just two weeks live.  [...]</p>
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	<item>
		<title>By: How Much Is A Facebook User Worth? At Least $0.30</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174242</link>
		<dc:creator><![CDATA[How Much Is A Facebook User Worth? At Least $0.30]]></dc:creator>
		<pubDate>Fri, 27 Jul 2007 22:42:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174242</guid>
		<description><![CDATA[&lt;p&gt;[...] your application, should the viral Facebook machine not create enough growth to keep you happy. See GigaOm for more.  [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] your application, should the viral Facebook machine not create enough growth to keep you happy. See GigaOm for more.  [...]</p>
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		<title>By: Tom King&#8217;s The Internet Business Owner&#8217;s Insider Blog &#187; Tom King's The Internet Business Owner's Insider Blog</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174241</link>
		<dc:creator><![CDATA[Tom King&#8217;s The Internet Business Owner&#8217;s Insider Blog &#187; Tom King's The Internet Business Owner's Insider Blog]]></dc:creator>
		<pubDate>Mon, 16 Jul 2007 20:24:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174241</guid>
		<description><![CDATA[&lt;p&gt;[...] per 5000 impressions. Will this be the Facebook&#8217;s version of AdSense? Meanwhile others are trying their own versions of ads-within-Facebook apps. Rock You, a Palo Alto-based start-up, has started to play around and using its FB-rank to [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] per 5000 impressions. Will this be the Facebook&rsquo;s version of AdSense? Meanwhile others are trying their own versions of ads-within-Facebook apps. Rock You, a Palo Alto-based start-up, has started to play around and using its FB-rank to [...]</p>
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	<item>
		<title>By: Master of 500 Hats</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174240</link>
		<dc:creator><![CDATA[Master of 500 Hats]]></dc:creator>
		<pubDate>Thu, 12 Jul 2007 18:22:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174240</guid>
		<description><![CDATA[&lt;p&gt;&lt;strong&gt;Facebook Advertising Sucks?  Nope, CPM Sucks. (&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Hell no. Lots of folks chiming in today on how Facebook [CPM-based] advertising isn&#039;t very effective. No surprise there really...it&#039;s not that Facebook advertising sucks; rather, it&#039;s old-school BANNER advertising that sucks. But haven&#039;t we already...&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p><strong>Facebook Advertising Sucks?  Nope, CPM Sucks. (</strong></p>
<p>Hell no. Lots of folks chiming in today on how Facebook [CPM-based] advertising isn&#8217;t very effective. No surprise there really&#8230;it&#8217;s not that Facebook advertising sucks; rather, it&#8217;s old-school BANNER advertising that sucks. But haven&#8217;t we already&#8230;</p>
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	<item>
		<title>By: Brandon Wirtz</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174239</link>
		<dc:creator><![CDATA[Brandon Wirtz]]></dc:creator>
		<pubDate>Thu, 12 Jul 2007 15:52:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174239</guid>
		<description><![CDATA[&lt;p&gt;How are they doing the link exchange such that it helps with SEO?  The number of click-thrus is abismal on Face book.  Doesn&#039;t that render the value you much lower?  The Advantage of Link Exchanges is to boost or at least not lose your place in Google.  If the Link Exchange doesn&#039;t put a link on your page pretty much all of the time, then it doesn&#039;t really move anyone&#039;s rank, and so it is not worth paying for.&lt;/p&gt;

&lt;p&gt;Is there something I missed in the way they are doing this?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>How are they doing the link exchange such that it helps with SEO?  The number of click-thrus is abismal on Face book.  Doesn&#8217;t that render the value you much lower?  The Advantage of Link Exchanges is to boost or at least not lose your place in Google.  If the Link Exchange doesn&#8217;t put a link on your page pretty much all of the time, then it doesn&#8217;t really move anyone&#8217;s rank, and so it is not worth paying for.</p>
<p>Is there something I missed in the way they are doing this?</p>
]]></content:encoded>
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		<title>By: &#187; Facebook, show us the money &#124; The Social Web &#124; ZDNet.com</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174238</link>
		<dc:creator><![CDATA[&#187; Facebook, show us the money &#124; The Social Web &#124; ZDNet.com]]></dc:creator>
		<pubDate>Thu, 12 Jul 2007 12:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174238</guid>
		<description><![CDATA[&lt;p&gt;[...] GigaOm: Rocherolle explains to us that it is an &#8220;in-app&#8221; ad network for the Facebook platform, [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] GigaOm: Rocherolle explains to us that it is an &#8220;in-app&#8221; ad network for the Facebook platform, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Facebooks vorbildliches Eco-System - eLAB-Blog</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174237</link>
		<dc:creator><![CDATA[Facebooks vorbildliches Eco-System - eLAB-Blog]]></dc:creator>
		<pubDate>Thu, 12 Jul 2007 06:42:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174237</guid>
		<description><![CDATA[&lt;p&gt;[...] hat in der der Tradition von LinkExchange eine Systematik zu entwickeln, wie man eine Textwerbung bei sich in der Applikationen einrichtet [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] hat in der der Tradition von LinkExchange eine Systematik zu entwickeln, wie man eine Textwerbung bei sich in der Applikationen einrichtet [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jonathan Salem Baskin</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174236</link>
		<dc:creator><![CDATA[Jonathan Salem Baskin]]></dc:creator>
		<pubDate>Wed, 11 Jul 2007 18:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174236</guid>
		<description><![CDATA[&lt;p&gt;I wonder what will happen as FB opens the gates to commercial pursuits...the track record for its predecessors (failed portals, mostly) and competitors (like myspace) is not good.  I just wrote about this challenge at Dim Bulb, http://dimbulb.typepad.com, and would be curious to know your thoughts.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I wonder what will happen as FB opens the gates to commercial pursuits&#8230;the track record for its predecessors (failed portals, mostly) and competitors (like myspace) is not good.  I just wrote about this challenge at Dim Bulb, <a href="http://dimbulb.typepad.com" rel="nofollow">http://dimbulb.typepad.com</a>, and would be curious to know your thoughts.</p>
]]></content:encoded>
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	<item>
		<title>By: RandomRat</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174235</link>
		<dc:creator><![CDATA[RandomRat]]></dc:creator>
		<pubDate>Wed, 11 Jul 2007 18:28:43 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174235</guid>
		<description><![CDATA[&lt;p&gt;Om,
I think I see FaceBook 2.0 evolving, which is nothing but MySpace with more garbage. As soon as you introduce add-ons, links, ads etc the whole eco system dies slowly.  That&#039;s pretty much what happens everytime someone decides they need to make some dough.  Thats the difference between Craigslist and others (just the business model)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Om,<br />
I think I see FaceBook 2.0 evolving, which is nothing but MySpace with more garbage. As soon as you introduce add-ons, links, ads etc the whole eco system dies slowly.  That&#8217;s pretty much what happens everytime someone decides they need to make some dough.  Thats the difference between Craigslist and others (just the business model)</p>
]]></content:encoded>
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	<item>
		<title>By: mikeelliott1</title>
		<link>http://gigaom.com/2007/07/10/fbexchange/#comment-174234</link>
		<dc:creator><![CDATA[mikeelliott1]]></dc:creator>
		<pubDate>Wed, 11 Jul 2007 17:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/07/10/fbexchange/#comment-174234</guid>
		<description><![CDATA[&lt;p&gt;It&#039;s not a terrible idea, but as you said, its ultimate fate will rest in the hands of Facebook and whether or not they deem it worthy of termination.&lt;/p&gt;

&lt;p&gt;&lt;a HREF=&quot;http://mikeelliottsblog.wordpress.com&quot; rel=&quot;nofollow&quot;&gt;http://mikeelliottsblog.wordpress.com&lt;/A&gt;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s not a terrible idea, but as you said, its ultimate fate will rest in the hands of Facebook and whether or not they deem it worthy of termination.</p>
<p><a HREF="http://mikeelliottsblog.wordpress.com" rel="nofollow">http://mikeelliottsblog.wordpress.com</a></p>
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