Custom ringtones are first victim of the deal, according to FAQ on GC website:
Q: GrandCentral users have been able to upload sound files for their own ring back tones. Will this feature continue to be offered?
A. GrandCentral users will be able to choose from a selection of licensed sound files made available within the GrandCentral service, but will not be able to upload their own files.
Google, continuing its start-up gobbling ways has acquired GrandCentral, the company announced today. This rumor did the rounds last month. While they are not talking dollars just yet, we are told the Minor Ventures-backed company fetched north of $50 million. The company had raised about $4 million in funding.
We think GrandCentral’s technology fits well into Google’s efforts to provide services that enhance the collaborative exchange of information between our users.
Roughly translated into English, Google plans to integrate GrandCentral with its existing communications offering Google Talk. Some believe that this could be start of Google’s attempt to marry one e-mail box with one voice mailbox. Of course, when viewed from the context of their small and medium sized business offerings, it could be a PBX replacement offering.