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Summary:

Update: Andy Abramson has more details on the story. CTO/CXO and several others are gone.  Still no word from the company or their PR department. Sunrocket, one of the many VoIP service providers that has been suffering as a result of an all-out voice assault by […]

Update: Andy Abramson has more details on the story. CTO/CXO and several others are gone.  Still no word from the company or their PR department.

Sunrocket, one of the many VoIP service providers that has been suffering as a result of an all-out voice assault by the cable companies is rumored to have hit a major airpocket today. Our sources say that the company laid off about 40 of its employees, including some C-Level executives. While the company isn’t exactly out of business, things are pretty dicey here.

I have emailed their PR department but haven’t heard anything just yet. I am getting on a plane in about 10 minutes and if they get in touch before that, I will update the post. I am going to try again during the stopover in Newark. Please treat this as a rumor for now.

The VoIP service provider claims that it has 200,000 subscribers. The founders – Joyce Dorris and Paul Erickson – left the company earlier this year, and now the only hope for the company is to raise more capital from its existing investors including Nokia. The VoIP service providers including Vonage have been having a bad year as cable companies have started to flex their muscles and offering triple play services. SunRocket has been a hard company to figure out – and despite it’s great marketing spin, we found it hard to buy into their plans.

Our previous SunRocket stories

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  1. Om,
    SR has no PR dept. The PR person left earlier this year and last I heard they were trying to hire someone.

  2. Not a rumor. My friend at Sunrocket just emailed and said that it had been a very bad day for a lot of his coworkers, and that he only had a “guarantee” of employment of 30-45 days.

  3. Clouds over the Sun Friday, June 29, 2007

    They have not paid their affiliates for months. There so called marketing group never responds to emails nor telephone calls. Ask them why? Months ago they reduced their affiliate cookie to 1 day so as to rip off affiliates and attempt to receive free advertising.

    Blue Run has themselves to blame for putting someone like Lisa Hook in charge. The only way to save their investment is to see if they can hire a marketing genius such as Steve Case, give him a big piece of the equity and get out of the way.

  4. Clouds over the Sun Friday, June 29, 2007

    Please change There to Their so called marketing group. Thanks.

  5. If they’re smart, they won’t short it. Lay off a few too many, not a too few.

  6. Wow, never seen that coming, I just purchased the Annual Plan. So far it’s great. You can add all your contacts online, so when anyone calls from your contact list it shows their name as it appears on your contact list.

  7. Sunset over landline services at Pensieri di un lunatico minore Friday, June 29, 2007

    [...] rumored layoffs at SunRocket, along with the problems facing anyone actually trying to charge for VoIP, I am [...]

  8. Eric Atkins Friday, June 29, 2007

    Hard to buy their plans?

    I couldn’t pass up the $200 for two-years plan. They also offer a $99 for one-year plan.

    I’ve had the service for several months and am trilled with the service.

    I guess I’m now hoping that I can use the service for the full two years…

  9. David Mackey Friday, June 29, 2007

    Hopefully isn’t true, SunRocket seemed like a great new service that was on its way to becoming better.

  10. Vonage also had layoffs about 225 people. But they have a staff of 2000 plus outside callcenters. So this seems like a trend.

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