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Summary:

I’m at the Under the Radar conference today, where the focus is entertainment and media. Some notes from the audience, the hallways, and the lunch: Pluggd has switched its strategy away from podcasting (yeah, like everybody else) and is doing online video ads (yeah, like everybody […]

I’m at the Under the Radar conference today, where the focus is entertainment and media. Some notes from the audience, the hallways, and the lunch:

  • Pluggd has switched its strategy away from podcasting (yeah, like everybody else) and is doing online video ads (yeah, like everybody else). I was impressed with the demo and will be following up. They’ve also raised a Series A round and signed media customers, both of which will be announced in detail soon.
  • YuMe Networks was a favorite in a panel where it matched up against fellow video ad providers Adap.tv and ScanScout (and also XLNTads, though that’s not a direct competitor). It won the judges’ and audience prize for its online and offline video ad placements, which the judges thought superior to online solutions that could suffer from the TiVo effect.
  • MTV is close to or has already bought social network TagWorld, we heard. paidContent had reported before that MTV invested in the company. OK, not a video story explicitly, but video had been a focus of TagWorld and it certainly is for MTV
  • Motionbox, another online video editing company looking for a business, will be introducing paid products this fall, said CEO Chris O’Brien over lunch. It will be like One True Media except all about video, with options to buy DVDs, flipbooks, and other items.
  • Holt Labs, creator of Vidmetrix, a video analytics service we reviewed a couple weeks ago, has partnered with Veoh. Veoh has displayed some welcome humility in allowing users to upload their video across multiple sites, and Vidmetrix will now help those same users register views in aggregate. CEO Bri Holt got some flack from the audience for something we’ve harped on in the past: manually entering all of the URLs for where a video is located is tedious and should be automated.
  • Visible Measures is another video analytics company, one we haven’t covered yet. It’s looking to provide tools for large publishers and advertisers to track and then adjust the effectiveness of videos. The Cambridge, Massachusetts-based company has raised just under $6 million from General Catalyst Partners. It says it has big “three letter” media companies using its product.
  1. Hi Liz,

    Thanks for the brief coverage, too bad vidmetrix makes it tedious to track videos online, you should check out divinity Metrics, they have a completely automated technology that tracks any assets for the users across several platforms and provides superior analytics then vidmetrix. All the users need to do is put the name of the asset they want to track..You can check out their service at http://divinityMetrics.com.

    Cheers.

    David

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  2. Hmm, VidMetrix. Why would I use something like that when Scope does multiple platforms and even multiple protocols. Their user interface is slick too and every major studio and television station uses them….

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  3. Too bad you failed to note Mark’s notepad with scribbles in it. Their… I mean his… I mean my notepad tracks a significant number of online video metrics such as “what amuses me today” (“if an infinite number of dogs had access to an infinite number of skateboards would they eventually perform the complete works of YouTube”) and their… I mean his… I mean my superior analytics regarding the precise me-too-ism of a given comment.

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  4. Why was YuMe the favorite? What did they do that others did not?

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  5. [...] by Om Malik Friday, September 14, 2007 at 2:12 PM PT | No comments Viacom, which apparently had bought Tag World has announced its own social network, FLUX, which is essentially Tag World. I could say so much – [...]

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  6. [...] which was rumored to havebought Tag World announced its own social network, FLUX, which is essentially Tag World. It turns out they partnered [...]

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  7. [...] He is going after the camcorder-at-the-kids’-dance-recital segment of the market. (We first mentioned the strategy shift when we ran into O’Brien at a conference last [...]

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  8. [...] Measures to Use Stats to Lure Money to Web Video Video analytics firm Visible Measures has long said it has an impressive big-name customers, but it’s never been allowed to talk about them [...]

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  9. [...] analytics firm Visible Measures has long said it has some impressive big-name customers, but it’s never been allowed to talk about them [...]

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