The wannabe YouTube killer that fancies itself as a billion dollar company, thanks to reputation of its backers NBC and News Corp., a press conference, and lot of talk, has a new CEO. So what, if it doesn’t have a name… Still!

Jason Kilar, a former Amazon executive involved with booksellers’ video and DVD efforts is the guy who is replacing George Kliavkoff of NBCU who has been filling till today. He left Amazon last year, but he is an industry guy – he started off working with Walt Disney, so he probably knows how to play Hollywood’s favorite sports: too much talk and lunch.