Comments on: On the Microsoft Ad Campaign http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/ Trusted Insights and Conversations on the Next Wave of Technology Mon, 23 Nov 2009 04:51:49 +0000 http://wordpress.com/ hourly 1 By: bangkok oliver http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-942268 bangkok oliver Tue, 05 May 2009 20:41:24 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-942268 We are coming out of the normal time of year when we have flu circulating in the UK so we don't really know what size of epidemic there may be in the next couple of months. We are coming out of the normal time of year when we have flu circulating in the UK so we don’t really know what size of epidemic there may be in the next couple of months.

]]> By: trademark registration http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-724694 trademark registration Tue, 27 Nov 2007 21:59:43 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-724694 <p>Don't worry about it Om. You didn't do anything wrong. If people misconstrued what you said, then there's nothing you can do about it. Besides it happens all the time. It's the media.</p> Don’t worry about it Om. You didn’t do anything wrong. If people misconstrued what you said, then there’s nothing you can do about it. Besides it happens all the time. It’s the media.

]]> By: coward-from-bs-and-hypocrite-deptt http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-281737 coward-from-bs-and-hypocrite-deptt Fri, 29 Jun 2007 03:38:05 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-281737 <p>"In the future I shall focus on what I know best – reporting and writing."</p> <p>When a journalist becomes an entrepreneur, he starts a newspaper -- you know why?</p> “In the future I shall focus on what I know best – reporting and writing.”

When a journalist becomes an entrepreneur, he starts a newspaper — you know why?

]]> By: MSamy http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279702 MSamy Thu, 28 Jun 2007 17:41:42 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279702 <p>OM, You did nothing wrong. MS is the industry leader, if a few geeks can't handle that then it is their problem!</p> OM,
You did nothing wrong.
MS is the industry leader, if a few geeks can’t handle that then it is their problem!

]]> By: you should shut down your site http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279267 you should shut down your site Thu, 28 Jun 2007 15:24:20 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279267 <p>you have no shame.. ! And your post makes no mention of the cash that you've made out of it ... Why not work out how much you made from it and then donate 100x that much to charity as a sign of how much you value your integrity.</p> you have no shame.. ! And your post makes no mention of the cash that you’ve made out of it … Why not work out how much you made from it and then donate 100x that much to charity as a sign of how much you value your integrity.

]]> By: Guy With A Bike http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279057 Guy With A Bike Thu, 28 Jun 2007 14:17:56 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-279057 <p>How could anyone think payola is ethical in the first place? It's not a "conversation". Goodness. That's the silliest marketing-ese I've seen in months.</p> <p>Hooray for journalistic integrity!</p> How could anyone think payola is ethical in the first place? It’s not a “conversation”. Goodness. That’s the silliest marketing-ese I’ve seen in months.

Hooray for journalistic integrity!

]]> By: srini http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-276883 srini Thu, 28 Jun 2007 04:45:40 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-276883 <p>At this point in American history it is great to see ethics discussed at all.</p> <p>What a relief.</p> <p>I was worried we had forgotten.</p> <p>-Srini</p> At this point in American history it is great to see ethics discussed at all.

What a relief.

I was worried we had forgotten.

-Srini

]]> By: Aditya http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-268348 Aditya Wed, 27 Jun 2007 01:05:02 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-268348 <p>Scary when the Apple Mafia turns on one of its own huh? The only reason this 'story' is of any significance because it involves Microsoft.</p> Scary when the Apple Mafia turns on one of its own huh? The only reason this ’story’ is of any significance because it involves Microsoft.

]]> By: b5chad http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-266012 b5chad Tue, 26 Jun 2007 17:01:05 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-266012 <p>"if participation in Microsoft’s advertising campaign"</p> <p>IF??</p> <p>don't you know whether or not you did??</p> <p>Who writes your posts with your name?</p> <p>Bill Gates lackies?</p> “if participation in Microsoft’s advertising campaign”

IF??

don’t you know whether or not you did??

Who writes your posts with your name?

Bill Gates lackies?

]]> By: Devin http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-265111 Devin Tue, 26 Jun 2007 14:29:44 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-265111 <p>Even a conversation starter like "people ready" has the power to effect the blogsphere specifically because its been engineered and ranked by the SEO mavens. After all, you can check out http://trends.google.com to see that</p> Even a conversation starter like “people ready” has the power to effect the blogsphere specifically because its been engineered and ranked by the SEO mavens. After all, you can check out http://trends.google.com to see that

]]> By: Devin http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-265033 Devin Tue, 26 Jun 2007 14:13:50 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-265033 <p>Even a conversation starter like "people ready" has the power to effect the blogsphere specifically because its been engineered and ranked by the SEO mavens. After all, you can check out http://trends.google.com to see that MS has been marketing engineering the term for more than 18 months.</p> Even a conversation starter like “people ready” has the power to effect the blogsphere specifically because its been engineered and ranked by the SEO mavens. After all, you can check out http://trends.google.com to see that MS has been marketing engineering the term for more than 18 months.

]]> By: efenili http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-258445 efenili Mon, 25 Jun 2007 16:34:27 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-258445 <p>Om,</p> <p>Tell you the truth, I am new to your blog having read about this elsewhere and I have to say its not that big a deal from an outside point of view. So long as you still bash Microsoft when they need to be bashed and this campaign doesn't hold you to a anything, then who cares.</p> <p>Now if you're next 15 blogs were about how great Microsofts stuff was with no basis, then I may be worried. I will be watching:)</p> Om,

Tell you the truth, I am new to your blog having read about this elsewhere and I have to say its not that big a deal from an outside point of view.
So long as you still bash Microsoft when they need to be bashed and this campaign doesn’t hold you to a anything, then who cares.

Now if you’re next 15 blogs were about how great Microsofts stuff was with no basis, then I may be worried. I will be watching:)

]]> By: KH http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-258254 KH Mon, 25 Jun 2007 15:57:21 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-258254 <p>Where you Honest? Did you say what you think is the truth?</p> <p>Then I am tired of the assumption that no once can like Microsoft unless they are paid off...</p> <p>I worry that this kind of "when did you stop beating your wife" accusations will actually hurt fair reporting on both sides.</p> <p>Will we see people looking to see if chances to appear on conference panels were traded for positive Linux quotes etc.</p> <p>If you said what you believed and it was positive for Microsoft. I am sorry to see you running away from that.</p> <p>I assume you did what you thought was right then, does what is right change when people make accusations.</p> <p>I would have been more impressed if you said, "I told the truth. Microsoft liked it and valued my opinion, and I stand by it. I will not change how I work because of unfounded accusations."</p> Where you Honest? Did you say what you think is the truth?

Then I am tired of the assumption that no once can like Microsoft unless they are paid off…

I worry that this kind of “when did you stop beating your wife” accusations will actually hurt fair reporting on both sides.

Will we see people looking to see if chances to appear on conference panels were traded for positive Linux quotes etc.

If you said what you believed and it was positive for Microsoft. I am sorry to see you running away from that.

I assume you did what you thought was right then, does what is right change when people make accusations.

I would have been more impressed if you said, “I told the truth. Microsoft liked it and valued my opinion, and I stand by it. I will not change how I work because of unfounded accusations.”

]]> By: Erik http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257884 Erik Mon, 25 Jun 2007 14:39:48 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257884 <p>The fact that you've responded so quickly by suspending any similar campaigns shows how serious you're taking these accusations. But, simple disclosure would've done the trick.</p> <p>Actually, there are guidelines in place. The Word of Mouth Marketing Association (WOMMA) has worked with the FTC to define best practices in this new conversation economy. Check out: http://www.womma.org/ethics/</p> <p>At the end of the day, full transparency/disclosure will put you in the clear from the start.</p> The fact that you’ve responded so quickly by suspending any similar campaigns shows how serious you’re taking these accusations. But, simple disclosure would’ve done the trick.

Actually, there are guidelines in place. The Word of Mouth Marketing Association (WOMMA) has worked with the FTC to define best practices in this new conversation economy. Check out: http://www.womma.org/ethics/

At the end of the day, full transparency/disclosure will put you in the clear from the start.

]]> By: Brian Turner http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257103 Brian Turner Mon, 25 Jun 2007 12:28:01 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257103 <p>Sorry to see you get caught up in all this, Om - it's like watching Athenian mob rule in action. The social politics of the social web. What a joy.</p> <p>2c.</p> Sorry to see you get caught up in all this, Om – it’s like watching Athenian mob rule in action. The social politics of the social web. What a joy.

2c.

]]> By: macewan http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257076 macewan Mon, 25 Jun 2007 12:24:28 +0000 http://gigaom.wordpress.com/2007/06/22/on-the-microsoft-ad-campaign/#comment-257076 <p>Most folks will know instinctively that money is changing hands when everyone starts talking about being p* ready. This is after all Microsoft we're talking about. Mayhaps a disclosure of sorts will help those feeling hurt and seeking therapy.</p> Most folks will know instinctively that money is changing hands when everyone starts talking about being p* ready. This is after all Microsoft we’re talking about. Mayhaps a disclosure of sorts will help those feeling hurt and seeking therapy.

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