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This is a huge surprise, even though we knew it was imminent … Jerry Yang, Yahoo (NSDQ: YHOO) co-founder and long-time board member, as Ch…

This is a huge surprise, even though we knew it was imminent … Jerry Yang, Yahoo (NSDQ: YHOO) co-founder and long-time board member, as Chief Executive Officer. Terry Semel, current Yahoo Chairman and CEO, will assume the position of non-executive Chairman and serve as an advisor, while also working closely with the Board. The board also named Susan Decker, formerly EVP and Head of Advertiser and Publisher Group, as President of the company. Release.

In Yang’s post on Yodel Anecdotal titled “My New Job,” he thanks Semel, writing that today “marks the close of a great chapter in my life with Terry Semel as my partner.” Why Decker as president? “In addition to knowing this company inside and out, Sue has incredible talents, leadership abilities, a fierce focus on winning, and intense dedication to this company and its people. I look forward to teaming more closely with her as we pursue our joint vision.”

What vision? Yang has an answer for that, too: “A Yahoo! that executes with speed, clarity and discipline. A Yahoo! that increases its focus on differentiating its products and investing in creativity and innovation. A Yahoo! that better monetizes its audience. A Yahoo! whose great talent is galvanized to address its challenges. And a Yahoo! that is better focused on what

  1. Say what you want. I'm surprised that they picked Jerry to run the company. He obviously knows the company better than just about anyone, but with his having been there during the "rough times" I would have thought that they'd go for someone who brought a fresher perspective. That being said, I'm a huge fan of Yahoo and am looking for more greatness from them.

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  2. My analysis is here: http://sramanamitra.com/blog/1147. Yahoo can be turned around.

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  3. Yahoo! is a major player in the grand scheme of things and needs a fresh face to turn things around. This is a start. http://pixelspotlight.com/

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  4. Yahoo! must facing Google and MSN to be the best in its field!!

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  5. I think the key thing for Yahoo is focus, focus, focus. they seem to be missing the boat on so many things its makes them look like some second tier company. Focus and get something right and lead from that. Their efforts on Panama should be tripled since thats a great potential money maker.

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  6. So what if he is experienced enough, let him do it. At the moment Yahoo is 2nd after google. They could do a lot more to increse their market share. Time will tell…

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  7. Per the license agreement on the photos which you are using, proper attribution is required for you to be able to legally use them. Please have them reflect "Jeremy Johnstone @ Yahoo!" or equivalent. I would appreciate a courtesy heads up as well (via Flickr is fine) when you use my photos in the future.

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  8. Yahoo need some new blood for them to grow. By putting decker as the president, they hope he is able to take yahoo into greater heights. Look what have steve jobs done to apple!

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  9. Hope Jerry turns Yahoo arround

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  10. I think the key gadget for Yahoo is narrowing gap, indistinct, bottleneck. they seem to be missing the boat on so clutter adventures its makes the people upstairs look like some biparous tier chum. Focus and get person of renown right and aim wizard that. Their efforts on Panama be forced be tripled seeing that thats a bully natural gift kitty maker.

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