Summary:

A cautionary tale on naming a company after an-as-yet non-mainstream “trend”: PodZinger, the Cambridge, MA-based podcast search firm, has re…

A cautionary tale on naming a company after an-as-yet non-mainstream “trend”: PodZinger, the Cambridge, MA-based podcast search firm, has rechristened itself EveryZing and has raised $10 million in a second round funding. The round was led by Fairhaven Capital, which was joined by return backers Accel Partners and General Catalyst Partners. The company said it plans to use the funding to support general growth efforts.

The rebranding reflects the company’s expansion beyond podcasts to include all forms of online multimedia content. EveryZing still employs PodZinger’s “speech-to-text technology” but applies it to video as well as audio files. The company wants to become a B2B provider of video search for media companies. Erick Schonfeld writes about the company’s change of focus in more detail here.

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