Rich love their broadband, and not so rich, well they are still on the fence!
That’s the inference of the latest research conducted by Leichtman Research Group, a Durham, NH-based market research company. The company conducted a telephone survey of 1,600 randomly selected households, and found out that more than 53% of US homes have a high speed Internet connection.
Broadband now accounts for 72% of total Internet connections in the US, indicating that dial-up is slowly winding down. In comparison, in 2006, broadband accounted for 60% of total Internet connections in the US. The LRG data shows that households below $50,000 in annual income lag in broadband adoption.
While 68% of all households with annual incomes over $50,000 now get broadband, only 39% of all households with annual incomes under $50,000 get broadband. That’s like half the population.
However only 56% of those with annual household incomes under $30,000 have a computer at home, and just 45% of households with annual incomes below $30,000 subscribe to an Internet service at home. Broadband providers certainly have their work cut out - they have to figure out how to get these folks to buy into their broadband offerings. One way would be to sell cheap voice minutes or come up with more sensible package offerings.
12 comments so far
9:24 AM PT
If I could get it at my house! C’mon AT&T, run that cable just a little farther…
10:20 AM PT
What’s the definition of broadband? Is it the FCC’s anything over 200 Kbps?
10:22 AM PT
<p>yes that is what is FCC calls broadband.</p>
12:13 PM PT
Greetings;
This data suggest around 74% of household have subscribed for interconnection.Is that correct?
12:18 PM PT
I probably need to go back to school: if 68% of the rich, and 39% of the poor have broadband, how can 72% of all households have broadband?
12:23 PM PT
Greetings;
This data suggest that around 74% of US households subscribe to some form of internet access.Does data from independent surveys confirms this result?
12:43 PM PT
To Wolke;
72% of all internet connections are broadband not that 72% of all household have broadband connection.
If 72% of all connections are broadband and only 53% of household have broadband then fully 72% of household should have some kind of internet connection.
12:44 PM PT
To Wolke;
72% of all internet connections are broadband not that 72% of all household have broadband connection.
If 72% of all connections are broadband and only 53% of household have broadband then fully 74% of household should have some kind of internet connection.
10:28 PM PT
Any stats for india?
6:08 AM PT
74% connecetd ! That’s really cool.
In india broadband has just started picking up, and i have started a company to let business owners tke advanatge of this situation.
When do you think will this stage om in india?
7:01 AM PT
wow, a random survey, and then extrapolating to make statements about the entire US.
I think the Leichtman Research Group needs to go back to college and learn about stratified sampling.
(link)
Perhaps they could have surveyed 2 people, and if both had broadband they could claim 100% of the US has broadband?
5:03 PM PT
Millions of Americans - especially those in rural and low-income urban areas still don’t have access to high-speed broadband because it does not yet pay for providers to invest in these areas. Dial-up and satellite are the only ways they can connect to the internet.
The FCC’s current definition of “high speed” is inadequate at just 200 kbps in one direction. It is time for the FCC to immediately set the bar for “high speed” at 2 mbps downstream and 1 mbps upstream.
It is time for the U.S. to adopt policies for universal access and set deployment timetables. Check out CWA’s “Speed Matters” campaign and read their policy paper which has some excellent recommendations for achieving universal affordable broadband access for all U.S. households regardless of income and geographic location.