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What kind of Americans are starting to watch video shows on cell phone screens? According to data from Nielsen, middle-aged men with high incomes. That proves the price point is just too high right now — oh yeah, and rich old men always have all the […]

What kind of Americans are starting to watch video shows on cell phone screens? According to data from Nielsen, middle-aged men with high incomes. That proves the price point is just too high right now — oh yeah, and rich old men always have all the fun.

Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:

  • Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
  • The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
  • At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
  • As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above
  1. [...] Who Watches Mobile Video? [NewTeeVee] tr { border: 0px } td { cellborder: 10px} table { border: 1px solid black } [...]

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  2. Imagine how these numbers would change if – like most other industrial nations – we had access to reasonable, useful public transit.

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  3. [...] NewTeeVee » Who Watches Mobile Video? Rich white guys. Who’d you think? (tags: users demographics) [...]

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  4. “…lived in households with total incomes of $75,000 or above..”
    Rich peoples’ kids too!

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  5. [...] clipped from newteevee.com [...]

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  6. [...] recent article by Katie on NewTeeVee pointed out that according to data from Nielsen, middle-aged men with high incomes are the main [...]

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  7. [...] to rich old guys who like to squint and watch video on tiny screens, a handful of companies like MobiTV, which are letting people get TV over cellular data and Wi-Fi [...]

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  8. Thanks for the informative article. I found it enlightening. :)

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