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Summary:

Click2Call (C2C) technology is slowly but steadily spreading. VoiceStar and several start-ups have been trying to build their business around C2C technology. Skype and Google are very interested in the one-click calling as well. The latest company to make a splash in the space is MyBlueZebra, […]

Click2Call (C2C) technology is slowly but steadily spreading. VoiceStar and several start-ups have been trying to build their business around C2C technology. Skype and Google are very interested in the one-click calling as well.

The latest company to make a splash in the space is MyBlueZebra, based in New York. The company provides C2C services in Asia and Europe, utilizing the technology and back end services from Abbeynet.

MyBlueZebra, started by Andrea Tessitore, has just signed up Italian yellow pages and white pages, and will voice-enable about 140,000 listings. Sources say that they might have replaced eSatara

I suspect, C2C technology is going to find faster traction in the overseas markets, mostly for two reasons – easy availability of broadband, and secondly, e-commerce is not prevalent amongst the small and medium sized businesses overseas.

By Om Malik

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  1. My only problem with Click to Call is… whats the point, instead of paying for a single call OR providing a reverse charge 1800/1300 service you are now making 2 phone calls from a centrally located server.

    Except in certain instances (eg Iotum Talk Now service with JahJa Or Ring2 conference server) I just dont get why people aren’t moving to the next generation of ‘Click’ services and moving straight to Click-to-Talk which uses the browser directly to deliver the call – I understand the Estara license fees for their Active X product was a little over the top, but with Asterisk based applications like the Mexuar Corraleta Java applet (www.Mexuar.com) it’s now at a price that anyone can afford and offers way more functionality than just delivering a call.

    Cheers,
    Dean

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  2. It’s funny to read these lines and take seriously technologies that use the web (C2C) by calling over the traditional telephone network instead of VOIP solutions such as Skype, which doesn’t leave the Internet network when calling, PC for free and mobiles or landlines via SkypeOut.

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  3. Comments on comments:
    Perhaps you would need to have been in the Click-to-Call/Click-to-Talk (first time to see a distinction drawn between the two terms)industry for many years, and understand business client needs, requirements, and limitations, to then be able to understand why using a browser to connect traditional telecom lines IS taken seriously.
    FYI – ZiffTalk.com has been providing a comprehensive, reliable, low-cost alternative Click-to-Call solution to eStara for many years and as far as we know currently has the largest number of independant business customers globally.

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  4. If you’re interested in a Click-to-Talk solution that uses the browser directly to deliver the call, check out Global IP Solutions (GIPS)

    http://www.gipscorp.com/click-to-talk/click-to-talk.html

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