One of the big challenges of running a web site has always been figuring out how successful it is. For years, most of us did this by analyzing the information in web server logs using one of many statistical packages on the market. More recently, Google Analytics has captured a fair chunk of this business with its off-site analytical tools. But even after its recent redesign, the Google Analytics interface can be overwhelming and confusing, and some people are growing wary of shipping more and more of their data off to Google’s servers. Enter Reinvigorate, a new set of analytical tools initially aimed at the blogging market but suitable for any web site.
- Overview, which gives you a quick look at current and recent activity, as well as Reinvigorate configuration options.
- Traffic, which tracks visitors across hour, day, month, and year, and offers a variety of graphs and visualizations.
- Visitor Detail, which provides breakdowns of factors such as browser, platform, geographic location, and so on.
- Session, which shows you precisely what each visitor did on the site.
- Site & Path, which shows you how people navigated around the site.
- Search & Referrer, which covers where your traffic came from.
The lack of apparent business model is where I feel some caution with Reinvigorate. Though I do like their user interface better than that of Google Analytics, and it feels better suited for small sites (especially those that are not relentlessly focused on monetizing AdWords), I’d like to know more about the future before plunging in and depending on it. It’s also worth noting that there is currently no way to export data from Reinvigorate, so you can’t grab the summarized numbers to do further analysis in a spreadsheet or database. Still, for tracking a personal site this has definite promise.