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Summary:

Lots of chatter over the past few days about a possible acquisition of Feedburner by Google, starting with a “rumor” from Sam Sethi at Vecos…

Lots of chatter over the past few days about a possible acquisition of Feedburner by Google, starting with a “rumor” from Sam Sethi at Vecosys based on a “very trusted source” who said Google wanted in on the RSS ad market. Now multiple reports — TechCrunch, ClickZ — each quoting a single source say an agreement is in place. TechCrunch goes farther and pins a price tag of about $100 million, primarily cash upfront, on the deal, adding that the founders will be locked in for “a couple of years.”

A Feedburner exec told me the usual “no comment on rumors and speculation.” More as warranted.

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  1. google certainly knows how to get ahead, i wonder how Yahoo and MS would counter this.

  2. Google are really smart and probably going to take over anything they will wish for…

    but we can only thank Google for the FREE search engine :]

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