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Summary:

Put this in the “what took them so long to figure this out” category. Nokia is introducing a new phone, Nokia 3109 Classic which is a phone first, and everything later. “We recognize that a sizeable number of people just want a mobile phone to stay […]

n3110.jpgPut this in the “what took them so long to figure this out” category. Nokia is introducing a new phone, Nokia 3109 Classic which is a phone first, and everything later. “We recognize that a sizeable number of people just want a mobile phone to stay in touch on their own terms,” said John Barry, Director, Mobile Phones, Nokia.

No Shit. After using N-Series phones and my E-Series devices, I have been yearning for a simple phone, that can store all my contacts, lasts three days on standby and is able to take input from my calendar. Some days it good to have just the voice – good clean crisp voice and of course good battery life.

  1. After carrying both a regular phone and a PDA around I’ve often thought -

    Why doesn’t someone make a PDA that has a detachable phone? That way during the week you have a powerful, do-it-all, PDA and on the weekends you just detach the ultra-sleek phone and off you go.

    Anybody with skills is free to steal my idea as long as I get the first one.

  2. Kreig Zimmerman Saturday, May 19, 2007

    Consider this one to be the “Anti-iPhone”… :D This phone really has three marketing segments, IMHO:

    1) Corporate locations where cameras and card readers might raise eyebrows.
    2) Persons whom hate swiss-army-knife-type gadgets.
    3) “Developing” markets (where price is an object, and features can be poorly supported via infrastructure).

    As for me (and others of the same ilk), I prefer the multi-function approach only because multiple gadgets can be very burdensome. Furthermore, battery issues seem to have been consigned mostly to oblivion in the last few years.

    All that being said, kudos to Nokia. I’ve certainly heard many persons complain about wanting “just a phone”. This is an intelligent response, which should yield high margins for the company (not exactly an R&D sink, this phone)…

  3. John Thacker Saturday, May 19, 2007

    able to take input from my calendar

    Ah, see I don’t care about that. I view “take input from a calendar” as just another useless feature. Other people may want a simple phone, but by that they mean that calendar information is useless to them but a camera is important.

    And that’s the problem for companies making simple devices. Everyone only uses and wants a few functions, but sometimes those functions aren’t the same for everyone. The same thing is true with TV– pretty much everyone only watches about 10 to 20 channels, max, regularly, but it’s different channels for everyone. Some people can’t live without ESPN, others Food Network.

  4. Wasn’t this the same market the Razr was going after? Everyone griped the Razr had so many limitations, but in reality, it’s a compact, very pocketable flip phone with decent battery life. Way to spin this into a new marketing campaign, besides, doesn’t everyone over 40 have a b&w 5190 or one of it’s cousins that came free with their mobile accounts?

  5. once again, it shows the amount of research made here.

    Just a few weeks ago, Nokia announced that that it sold 200 Million 1100 handset. (e.g. http://in.today.reuters.com/news/NewsArticle.aspx?type=technologyNews&storyID=2007-05-03T142407Z_01_NOOTR_RTRJONC_0_India-296571-1.xml)

    This is the real no frill phone, the 3109 has “expandable microSD memory, [...], organizer, calendar, notes, and email. [...] music player.”

    So, go to http://www.nokia.com and check again, thanks

  6. RandomThoughts Saturday, May 19, 2007

    “No shit”? Did someone wake up in a bad mood today?

    I carry a xv6700 which I love but would love to be able to take a SIM card out and pop it into a tiny devise that is only a phone. Would be nice for biking or running (not that I ever do that, but you get the point)

    Of course, Verizon doesn’t do that.

  7. the phone could be popular within business community where pple don’t need extra features..

  8. The press release doesn’t seem to say anything new. Leaving the new N series models, Nokia has been steadliy releasing models with similar nice-to-have features like bluetooth, music player etc. The only currently popular feature missing is camera and that doesn’t make it a back-to-basics phone.

  9. bena roberts Saturday, May 19, 2007

    Great post made me smile reading it this morning – but do you really think that you could manage with just a simple device. If the answer is yes – then mobile is failing in the convergence space.
    A mobile phone is supposed to be ripe with applications that people can’t do without. But perhaps they can?

  10. Michael Whitney Saturday, May 19, 2007

    Based on the comments here it seems that they should build a nikeid like site.

    So nokia has a base model. Then you choose a color, and then you choose features like camera, software, bluetooth, wifi, minisd, reg sd, etc.

    I would love to buy a phone with just the stuff I want but nothing else.

    Personally I just want a phone that has an excellent camera. Thats it really great camera and phone nothing else.

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