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Summary:

In an effort to monetize its sprawling social network, MySpace has been deploying a lot of for-pay services and ramping up its advertising efforts. The company today announced its latest plan – offering branded video content to MySpacers. The company has launched a new section within […]

In an effort to monetize its sprawling social network, MySpace has been deploying a lot of for-pay services and ramping up its advertising efforts. The company today announced its latest plan – offering branded video content to MySpacers.

The company has launched a new section within MySpace Video featuring premium content – lets call them – branded channels – featuring video content from National Geographic, The New York Times, Reuters, The Daily Reel, Expert Village, Flow, FOX’s IGN Entertainment, Octane TV, Kush TV, Ripe TV, VBS tv, and Young Hollywood.

All branded channels will live inside MySpace Video and will contain varying video content offered by each respective partner. In response to user demand, the initial set of MySpace Video branded channels focuses on the categories of news and lifestyle. I bet the Animation Show channel, LX.TV (nightlife etc.), Ripe TV, Octane TV and Flow:, and Young Hollywood get the most attention.

MySpace is getting pretty serious about video and. It recently launched Mark Burnett’s new political reality show, INDEPENDENT, and is also promoting Michael Eisner’s Prom Queen. Now that said – how many of you actually watch MySpace videos?

  1. [...] NewTeeVee, which I might as well just start referring to as the Bible for online video because the site really is that good, posted a story about MySpace announcing video channels while yesterday John Battelle posted a letter written by a YouTube “star” that feels the giant video sharing site is leaving their best content creators in the cold. I had heard a while back that MySpace was going to do this, but I thought it would be different. The announcement really doesn’t mean anything to content creators, even the channels highlighted will just get the typical revenue share. And YouTube is guilty too. Just how much money can content creators get when: [...]

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  2. i’d love to see a poll about how many watch myspace vid compared to other sites. I actively avoid myspace vid, and myspace altogether. i would imagine most of the readers here do the same.

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  3. Hey buster, check out these stats from a while back about how MySpace vids was lessening its grip on the number two spot:

    http://newteevee.com/2007/02/27/youtube-grows-the-pie/

    A video habits poll is a good idea. Thanks!

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  4. Alaskan Carnivore Tuesday, May 15, 2007

    This is all fine and dandy…. But Houston, we still have a problem.. http://myspace.com/fox still does not work on any Vista machine…!!

    MS BTW is bragging that 40 million copies of the OS already gone out the door.. So, all of them as well as I STILL can not see any shows such as 24, Bones etc..! We just get a redirect get this little nag screen http://creative.myspace.com/VOD/vista.html..

    I’m simply stunned that this is not news here or anywhere else.. Everyone is stovepiping it.. LOL!

    Anyway, do we just wait for SP1 ? Does anyone on this forum have the answer? Are you watching this WSJ.com? My guess is yes. Since they told FOX to go take a hike last week..

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  5. [...] In related news, MySpace has launched branded video channels. [...]

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