Benchmark’s Power Challenge Play

Paul Kapustka | Monday, May 14, 2007 | 11:26 AM PT | 1 comment

Is having someone else to play against is what draws you to online gaming? What if you don’t have an XBox? Then, you are part of the target audience online gaming startup Power Challenge that just raised an $8 million from Silicon Valley VC firm Benchmark Capital. 

Power Challenge, whose primary web-game Power Football allows for console-like soccer action, says it will use the cash infusion to expand its titles and improve marketing for the Sweden-based firm, which wants to use social networking among gamers as its primary lure.

Power Challenge CEO Johan Christenson said via phone last week that Benchmark’s previous investment experience in social-gaming entities like Second Life should provide a huge assist to Power Challenge’s attempt to build its reach via its built-in community aspects like online league play.

“Our main push [with the funding] will be to produce a wider range of sports games,” said Christenson, who said his site has an average of 1 million active users, but acknowledged it will need something more like Madden 2007 to really appeal to North American gamers, who use the term football for a sport played with helmets. Power Challenge’s game does require a software download, but Christenson said the experience works fine over connections as slow as a 28.8 K modem.

1 comment so far

May 14th, 2007
3:14 PM PT
Arneby said:

It was in fact the European branch of Benchmark Capital that landed this deal. It was overseen by general partner (and my old boss at E*Trade Nordic) Johan Brenner of the London office.

Editorial Masthead

Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It