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Summary:

Update: Start-ups backed by industry peers almost never work out. The latest example being U3, a start-up that was pushing the concept of running applications off a USB flash drive. U3 was co-promoted by M-Sytems and Sandisk. In November 2006, Sandisk acquired M-Systems, and as a […]

Update: Start-ups backed by industry peers almost never work out. The latest example being U3, a start-up that was pushing the concept of running applications off a USB flash drive. U3 was co-promoted by M-Sytems and Sandisk.

In November 2006, Sandisk acquired M-Systems, and as a result U3 became part of Sandisk. Last week Sandisk said that it was teaming up with Microsoft, and the two companies will develop a new apps-on-the-go experience, replacing U3′s technology. U3-based products will be available up until second half of 2008.

Sandisk’s decision to kill U3 is a shame, for when U3 launched at DEMOfall 2005, it held so much promise. The platform truly supported open apps – Mozilla Firefox, Open Office, Thunderbird – and some of the more popular apps like Skype. U3 lost some of its buzz and Sandisk didn’t really spend anything to promote the offering.

A part of the reason why U3 and others like them have slow to gain mainstream adoption is because of the relatively simple web-based software offerings.

Nevertheless, after this new deal with Microsoft, you can bet on the fact that Microsoft Apps will dominate Sandisk’s USB drives.

The new offering will be designed so that users can carry their personal computing environment — including a customized and familiar user interface, applications and data — on a flash storage device such as a USB flash drive or flash memory card.

Regardless of that, it is a cautionary tale for developers, and a lesson for them: when a platform is promoted by a company(s) whose main business is selling commodity memory, their long term commitment to that platform is highly suspect. After this move, don’t blame us for being skeptical about Sandisk’s long term commitment in the music player business.

If you are looking for another better option that what Microsoft and Sandisk propose to launch, try MojoPac, made by a company called RingCube.

Recommended Reading: Keith Shaw’s Goodbye U3, at least for now

  1. GuyNamedNate Sunday, May 13, 2007

    How do you know MojoPac is a better offering than what Microsoft/SanDisk are offering? There’s only been a press release from them so you certainly haven’t TRIED it.

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  2. Yes I have tried it, though not reviewed it. I liked it. Since Microsoft and Sandisk don’t have an offering, it clearly is an option.

    A better option, because it is here, while the Microsoft-SanDisk don’t say when their new product will be available.

    You might disagree. What I like about it, you can run it off your iPod, which means one less disk to carry around.

    If you want to try it, you can download it.

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  3. GuyNamedNate Sunday, May 13, 2007

    Oh I should have been more clear, I meant you haven’t tried the Microsoft-Sandisk offering. It doesn’t really matter how goood MojoPac is, you can’t really say it’s better than the Microsoft-Sandisk offering until you’ve tried both.

    Granted, MojoPac is here and now and works while the competition is only giving press releases.

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  4. No I haven’t tried the Microsoft-Sandisk offering, so from that perspective, yes I shouldn’t have used the word “better”. Point taken! (post updated ;-)

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  5. Who actually uses U3? Everyone that I know of wipes it clean of the U3 junk and just uses it as a straight USB drive.

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  6. Nick, I was about to ask the same question. I’m not familiar with USB flash drive technology. Most of the people I’ve known and worked with uses regular flash drives. But I learned something on this topic.

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  7. Philip Cooper Sunday, August 3, 2008

    Having tried just about every single one of the USB platforms, I have found portableapps.com to be the simplest, easiest and most flexible to use and I’ve got a ton of really good stuff to run under it. The only niggle is the one or two portable apps I want (like Miro) that are only currently available in U3 format.

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