101 Comments

Summary:

YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from […]

YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. Examples are shown below in screenshots from a My Chemical Romance music video.

Update: Embedding the video here to see if the ads come through when the video is on other sites. Update again: It appears they don’t (though let us know if you see them). Looks like the little yellow (rather than red) time bar indicates an ad.

You’re subscribed! If you like, you can update your settings

  1. Marshall Kirkpatrick Friday, May 11, 2007

    Looks like confirmation of content ownership may be a requirement. Maybe that goes without saying! lol. Big story.

  2. Marshall Kirkpatrick Friday, May 11, 2007

    I’m told that there’s always been two different players used by YouTube, one for onsite and one for embedding – so it makes sense that they’d start with the first before moving to the second, presuming they ever do. MySpace TOS and all, you know.

  3. Ian Schafer » Blog Archive » YouTube: Inline Ads Spotted in the Wild Friday, May 11, 2007

    [...] YouTube’s doing something very right here, and NewTeeVee’s got the scoop. [...]

  4. someone has been carefully watching videoegg…..

  5. GigaOM » Google’s YouTube Experiments With Inline Ads Friday, May 11, 2007

    [...] and appears layered on top of the player. The ads are also clickable from a static post-roll. (Continue reading and screen shots on NewTeeVee.com) Share/E-mail | Sphere | Print | Topic: Asides | Tags: [...]

  6. emerging.tv » Blog Archive » YouTube’s new ad unit looks a lot like VideoEgg’s Friday, May 11, 2007

    [...] be totally transparent, I work for VideoEgg. But Liz Gannes over at NewTeeVee scooped another big story, this time it is about YouTube’s new advertising unit. We here at [...]

  7. There was a story that was run here about Google sending its top Product guy Shashi Seth to head Monetization efforts at YouTube. Looks like with the announcement of the revenue sharing program with users and these video ads experiment he has already started. I am impressed with what I have seen of both these things so far and am quite positive that YouTube will get it right. Way to go YouTube!

  8. rinkusu.com » Blog Archive » 2007-05-12 Friday, May 11, 2007

    [...] Youtube が動画の中にインラインの広告を入れる実験を開始 [...]

  9. YouTube Adds Ads Friday, May 11, 2007

    [...] [shots via NTV] [...]

  10. proxieslist.net Friday, May 11, 2007

    [...] [shots via NTV] [...]

Comments have been disabled for this post