Comments on: 3 questions for Third Screen Media http://gigaom.com/2007/05/10/3-questions-for-third-screen-media/ Tracking the Internet Evolution Thu, 16 Oct 2008 05:14:59 +0000 http://wordpress.org/?v=MU hourly 1 By: Scott Miller http://gigaom.com/2007/05/10/3-questions-for-third-screen-media/#comment-101045 Scott Miller Thu, 10 May 2007 19:43:29 +0000 http://gigaom.wordpress.com/2007/05/10/3-questions-for-third-screen-media/#comment-101045 <p>At blueapple.mobi we use both AdMob and MobilePlay alongside our video clips. The issue is indeed inventory - click through rates decline if inventory goes stale. The market is fixing this, but it is still early.</p> <p>The really interesting point is that it is pretty easy to put up a WAP site and run ads now - without carrier involvement. As a result you can now run a site without selling ringtones, wallpaper, or porn. So I expect a flood of content over the next 12 months, and it will be completely outside the carrier channel...</p> At blueapple.mobi we use both AdMob and MobilePlay alongside our video clips. The issue is indeed inventory - click through rates decline if inventory goes stale. The market is fixing this, but it is still early.

The really interesting point is that it is pretty easy to put up a WAP site and run ads now - without carrier involvement. As a result you can now run a site without selling ringtones, wallpaper, or porn. So I expect a flood of content over the next 12 months, and it will be completely outside the carrier channel…

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