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Summary:

Given that everyone has tried and define Web 2.0, why not Cisco Systems (CSCO) and company CEO John Chambers. This is how he described Web 2.0 in a press release accompanying the company’s fiscal third quarter 2007 earnings. “While we are very pleased with our continued […]

Given that everyone has tried and define Web 2.0, why not Cisco Systems (CSCO) and company CEO John Chambers. This is how he described Web 2.0 in a press release accompanying the company’s fiscal third quarter 2007 earnings.

“While we are very pleased with our continued growth, our communications and collaboration technologies are enabling the second phase of the Internet, or Web 2.0, which is redefining how people, companies and countries collaborate in ways never before realized.”

Nice justification for the $3.2 billion purchase of WebEx. However, it was on the conference call, Chambers really chanted the Web 2.0 mantra. (Ten times no less!)

We have spent the last six years preparing for the next wave of collaboration, enable our Web 2.0. In our terms, Web 2.0 is simply the technologies that enable user collaboration. These technologies include web services, Unified Communications, TelePresence, blogs, Wiki’s, pier-to-pier networks, podcast, Myshelf, etcetera. [Chambers missed kitchen sink here.]

Not to be outdone, Chief Development Officer Charlie Giancarlo, who quipped, “Cisco is really a software company wrapped up in steel clothing.”

Just like it was an optical company! You know the spin cycle at its peak when a company that makes a living selling routers, wifi access points, and set-top boxes, starts using Web 2.0 and Software on its investor conference call. Maybe some day soon, Chambers & Co. will get a bit more specific about their Web 2.0 strategy beyond WebEx.

  1. pier-to-pier networks :)

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  2. I still can’t believe that they paid that much for WebEx

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  3. oh that is good … joost!

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  4. Simon Leyland Wednesday, May 9, 2007

    I think Cisco are close to understanding web2.0. For all the hype there has virtually been no web2.0 penetration in the large enterprise. I’m sure fortune 500 want the technology but they want it delivered by a large vendor. I think Cisco have their Call Manager product identified as the web/enterprise2.0 box.

    Cisco won the router race with their IOS software, can they win the Enterprise2.0 race by expanding their CCM software into an all in one box?

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  5. Simon

    That is true – maybe saying Web 2.0 is very easy compared to collaboration. Because if they were talking about WebEX, it was an old school product, with none of these geegaws.

    I think they need to seriously outline what they plan to do – it is frustration to hear calls with non-specific information.

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  6. The guy sells networking equipment for a living. Obviously he’s going to talk up any activity that requires more bandwidth.

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  7. Let us all define what – web 2.0 – really is?
    - What is “Web 2.0″?
    - What makes a company Web 2.0? Is it Ajax pages, is social network a necessary component of it? (if so would craigslist be a web 2.0 company?). is it the sheer volume of users? (if so would statcounter be a web 2.0 company?

    Oh, the guardians of the technology elixir..Enlighten this soul please.

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  8. Jesse Kopelman Wednesday, May 9, 2007

    The shark has been jumped . . . I demand partial credit for pier-to-pier. I typed it by accident in a blog posting (on the now defunct Corante Moore’s Lore) 3 years ago.

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  9. First the recognition, then the acquisitions -
    another buyer heaves into sight ;)

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  10. Web 2.0 for Cisco means selling more boxes.

    Web 2.0 is really these hundreds of software innovating companies which are in this second phase of Internet – friendster, myspace, jajah, jaxtr and others. And also the SaaS based companies.

    All these companies need routers, switches and softswitches. Thats what Cisco will sell.

    To summarize:
    Cisco buys companies and technologies by selling routers/switches (the funding engine)

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