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Summary:

YouTube is going to start helping some of its indie video content creators make money, starting tomorrow. The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on […]

YouTube is going to start helping some of its indie video content creators make money, starting tomorrow. The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS.

“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” said Jamie Byrne, head of product marketing, in an interview on Thursday. “This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”

While YouTube had previously said it might populate videos with pre-or-post roll ads as soon as this summer, the monies for the new program will come from the sales of banner ads.

“We want to ensure that these talented people can start making a living off their efforts,” said Byrne. “We hope this will inspire others to create their own original content.”

YouTube has to worry about its video hosting becoming a commodity. The site is now trying to reach out to some of its big traffic drivers and reward them with more than statuettes. Byrne said 20 to 40 star producers would be included in the initial rollout, with more potentially added in the future.

YouTube is the latest video site to start sharing revenue with its users; Revver and Metacafe are two companies that jump-started the share-the-green movement. The move shouldn’t be a surprise, though one has to wonder what took them so long. At one point, some YouTube stars up and left for promises of payment at competing site LiveVideo. And creators such as Lonelygirl15 and Ask a Ninja actively promote their Revver uploads as opposed to their YouTube ones because Revver viewings earn them money.

YouTube co-founder Chad Hurley had previously said that the absence of monetary reward was essential to creating a YouTube community that wasn’t motivated by the wrong reasons.

Now, nurturing its indie community base with rewards seems like a good idea for YouTube and its parent Google, who face hostility from large media companies.

When we asked YouTube executives how much can a typical content creator can expect, their responses were not specific. There is significant advertiser interest in advertising against some of the top shows, they say, and the money will certainly be enough to increase the quality of creators’ production.

Whichever way you look at it, this is a good development for content creators who are looking to turn a labor of love into a full time gig.

Co-written with Liz Gannes. More on YouTube blog.

  1. GigaOM » YouTube Finally Pays Users — a few of them Thursday, May 3, 2007

    [...] elevates these select creators to the same status as partners such as CBS. It’s about time. Read the full story at NewTeeVee. Share/E-mail | Sphere | Print | Topic: Web | Tags: [...]

  2. This is just the start…..I bet in one month they will have their top 1000 users signed up, and attract talent from all their competitors sites. This is pretty much the death knell for them.

  3. YouTube starts paying a few contributors – Lost Remote TV Blog Thursday, May 3, 2007

    [...] 20 and 40 independent video producers on YouTube will begin receiving a slice of revenue associated with display ads that surround their video clips. “This will help [...]

  4. » Youtube Starts Paying Their Top Stars Friday, May 4, 2007

    [...] According to NewTeeVee, Youtube will roll out a very limited program later today where ad revenue will be shared with 20-40 of their top users. [...]

  5. Oikeita totuuksia » Blog Archive » Myös YouTube alkaa maksaa tähtikäyttäjille Friday, May 4, 2007

    [...] NewTeeVee kertoo YouTuben alkavan jakaa suosituimpien sisältöjensä tekijöille osan bannerituotoistaan. Aiemmin tuottoja ovat käyttäjille jo ehtineet jakamaan kilpailijoista ainakin metacafe ja revver. [...]

  6. Dan Blank: Publishing, Innovation and the Web » Blog Archive » User-Generated Content Takes That Next Huge Step: Payment Friday, May 4, 2007

    [...] Malik reports on the evolution of user-generated content: “YouTube is going to start helping some of its indie video content creators make money, [...]

  7. YouTube Launches Revenue Sharing Partners Program, but no Pre-Rolls Friday, May 4, 2007

    [...] news, first broken by Om Malik and now live on the YouTube Blog, that YouTube has launched a revenue sharing Partners Program for [...]

  8. The Mote in God’s Eye Friday, May 4, 2007

    YouTube finalmente paga i produttori di contenuti- qualcuno, almeno…

    A partire da oggi, YouTube comincerà ad aiutare alcuni dei “produttori” indipendenti di contenuti più attivi nella monetizzazione dei loro contenuti, lanciando un programma per la vendita di “banner ……

  9. BlogForward : Money » Roundup: YouTube pays, Truemors, Techdirt, Kokua, Boo.com and more Friday, May 4, 2007

    [...] The initial bunch includes Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary, Newteevee reports. However, no specifics are [...]

  10. howard Lindzon Friday, May 4, 2007

    Wallstrip as well.

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