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	<title>Comments on: Apple &amp; Jobs come clean, go iGreen</title>
	<atom:link href="http://gigaom.com/2007/05/02/eco-trends-green-apple/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: David Swain</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99822</link>
		<dc:creator>David Swain</dc:creator>
		<pubDate>Fri, 04 May 2007 03:36:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99822</guid>
		<description>&lt;p&gt;Katie, glad to see the green coverage get started at GigaOm. Agreed about the new generation of consumers. As consumers slowly start to hold themselves more accountable,  they&#039;ll only increase the pressure they put on businesses. There should be more good stuff to come from Apple. Their community will demand it.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Katie, glad to see the green coverage get started at GigaOm. Agreed about the new generation of consumers. As consumers slowly start to hold themselves more accountable,  they&#8217;ll only increase the pressure they put on businesses. There should be more good stuff to come from Apple. Their community will demand it.</p>]]></content:encoded>
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		<title>By: DripStick</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99813</link>
		<dc:creator>DripStick</dc:creator>
		<pubDate>Thu, 03 May 2007 19:14:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99813</guid>
		<description>&lt;p&gt;Yes, people buy Apple products because they like the products. But with all things being equal and there are two great products on the market, factors like social responsibility come into play. They should and do affect consumers purchases. We consumers are the ones who support anti-child labor, improving the environment, fair trade, etc. by the purchases we make and supporting companies that support and uphold good causes is important to a lot of people. Jobs &amp; Apple are great examples of global leaders.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Yes, people buy Apple products because they like the products. But with all things being equal and there are two great products on the market, factors like social responsibility come into play. They should and do affect consumers purchases. We consumers are the ones who support anti-child labor, improving the environment, fair trade, etc. by the purchases we make and supporting companies that support and uphold good causes is important to a lot of people. Jobs &amp; Apple are great examples of global leaders.</p>]]></content:encoded>
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		<title>By: RandomThoughts</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99819</link>
		<dc:creator>RandomThoughts</dc:creator>
		<pubDate>Thu, 03 May 2007 18:49:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99819</guid>
		<description>&lt;p&gt;So Verizon wants to save the planet but kill Vonage?  Om, We have the nice court battle going on and you get a response from Vonage on fuel cells?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>So Verizon wants to save the planet but kill Vonage?  Om, We have the nice court battle going on and you get a response from Vonage on fuel cells?</p>]]></content:encoded>
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		<title>By: Al</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99816</link>
		<dc:creator>Al</dc:creator>
		<pubDate>Thu, 03 May 2007 18:42:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99816</guid>
		<description>&lt;p&gt;Greenpeace rated Apple last. Point by point Jobs proved Apple was first. His open letter proves that Greenpeace will say anything to get free publicity.&lt;/p&gt;

&lt;p&gt;The environment was the last thing on the agenda when it came to Greenpeace&#039;s Green My Apple campaign. It was all about picking on a manufacturer with cache to get the best exposure for a very lucrative membership drive. They lost my support.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Greenpeace rated Apple last. Point by point Jobs proved Apple was first. His open letter proves that Greenpeace will say anything to get free publicity.</p>

<p>The environment was the last thing on the agenda when it came to Greenpeace&#8217;s Green My Apple campaign. It was all about picking on a manufacturer with cache to get the best exposure for a very lucrative membership drive. They lost my support.</p>]]></content:encoded>
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		<title>By: Sebhelyesfarku</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99810</link>
		<dc:creator>Sebhelyesfarku</dc:creator>
		<pubDate>Thu, 03 May 2007 18:28:45 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99810</guid>
		<description>&lt;p&gt;Jobs is a scumbag. Says this and that today if required; tomorrow: the opposite.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Jobs is a scumbag. Says this and that today if required; tomorrow: the opposite.</p>]]></content:encoded>
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		<title>By: rob</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99804</link>
		<dc:creator>rob</dc:creator>
		<pubDate>Thu, 03 May 2007 15:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99804</guid>
		<description>&lt;p&gt;The Greenpeace campaign was fluff. No real numbers and little explanation of how they arrived at the ratings they did.&lt;/p&gt;

&lt;p&gt;Should have done their homework first.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>The Greenpeace campaign was fluff. No real numbers and little explanation of how they arrived at the ratings they did.</p>

<p>Should have done their homework first.</p>]]></content:encoded>
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		<title>By: CZ</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99807</link>
		<dc:creator>CZ</dc:creator>
		<pubDate>Thu, 03 May 2007 14:53:50 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99807</guid>
		<description>&lt;p&gt;A race to be green is a race that everyone wins.  So, Google, how about using fuel cells (combine hydrogen and oxygen to produce electricity, with the only by-products pure water and heat) to power those energy-gobbling server farms?  (Nudge, nudge :-) We’re using them today as the power supply for a 50,00 line central office switch on Long Island.  Here&#039;s a post at our Verizon PolicyBlog from earlier this year about our hybrid vans and fuel cell program:
http://policyblog.verizon.com/policyblog/blogs/policyblog/kathybrown9/251/hybrid-vans-fuel-cells-and-verizon.aspx&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>A race to be green is a race that everyone wins.  So, Google, how about using fuel cells (combine hydrogen and oxygen to produce electricity, with the only by-products pure water and heat) to power those energy-gobbling server farms?  (Nudge, nudge :-) We’re using them today as the power supply for a 50,00 line central office switch on Long Island.  Here&#8217;s a post at our Verizon PolicyBlog from earlier this year about our hybrid vans and fuel cell program:
<a href="http://policyblog.verizon.com/policyblog/blogs/policyblog/kathybrown9/251/hybrid-vans-fuel-cells-and-verizon.aspx" rel="nofollow">http://policyblog.verizon.com/policyblog/blogs/policyblog/kathybrown9/251/hybrid-vans-fuel-cells-and-verizon.aspx</a></p>]]></content:encoded>
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		<title>By: The Eyebag Guy</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99801</link>
		<dc:creator>The Eyebag Guy</dc:creator>
		<pubDate>Thu, 03 May 2007 08:57:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99801</guid>
		<description>&lt;p&gt;I think that&#039;s great what Apple is doing. The environment is good to us, let&#039;s not take advantage. however... apple is very good to us as well... check out http://blog.eyebag.ca for some cool info on the apple iphone.&lt;/p&gt;

&lt;p&gt;Cheers&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I think that&#8217;s great what Apple is doing. The environment is good to us, let&#8217;s not take advantage. however&#8230; apple is very good to us as well&#8230; check out <a href="http://blog.eyebag.ca" rel="nofollow">http://blog.eyebag.ca</a> for some cool info on the apple iphone.</p>

<p>Cheers</p>]]></content:encoded>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99792</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Thu, 03 May 2007 06:46:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99792</guid>
		<description>&lt;p&gt;Eddie,&lt;/p&gt;

&lt;p&gt;One cannot ignore the fact that Al Gore sits on the board of APple, and all the cool friends of Jobs are on the green bandwagon these days.&lt;/p&gt;

&lt;p&gt;If he can cause a positive change in attitudes and help improve the environment, what ever the reasons might be, i think it is still fine by me.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Eddie,</p>

<p>One cannot ignore the fact that Al Gore sits on the board of APple, and all the cool friends of Jobs are on the green bandwagon these days.</p>

<p>If he can cause a positive change in attitudes and help improve the environment, what ever the reasons might be, i think it is still fine by me.</p>]]></content:encoded>
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		<title>By: Eddie</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99795</link>
		<dc:creator>Eddie</dc:creator>
		<pubDate>Thu, 03 May 2007 06:43:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99795</guid>
		<description>&lt;p&gt;I&#039;m not so sure that being seen to be green is as important as Katie is making it out to be. I&#039;m not saying that Greenpeace and Al Gore have no impact on teens and young adults, but those teens and young adults I doubt will boycott Apple (human nature is &quot;give me&quot; or as Marc Porat the former CEO of General Magic once said in the early 1990s, its the era of &quot;I Want&quot;). &quot;I Want&quot; will probably always overrule people&#039;s concern for the environment (unless the environment is unbearable to live in)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I&#8217;m not so sure that being seen to be green is as important as Katie is making it out to be. I&#8217;m not saying that Greenpeace and Al Gore have no impact on teens and young adults, but those teens and young adults I doubt will boycott Apple (human nature is &#8220;give me&#8221; or as Marc Porat the former CEO of General Magic once said in the early 1990s, its the era of &#8220;I Want&#8221;). &#8220;I Want&#8221; will probably always overrule people&#8217;s concern for the environment (unless the environment is unbearable to live in)</p>]]></content:encoded>
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		<title>By: KR</title>
		<link>http://gigaom.com/2007/05/02/eco-trends-green-apple/#comment-99798</link>
		<dc:creator>KR</dc:creator>
		<pubDate>Thu, 03 May 2007 06:25:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2007/05/02/eco-trends-green-apple/#comment-99798</guid>
		<description>&lt;p&gt;agree that extra attention on being more environmentally friendly regardless of motivation is good.
this article furthers the evidence that there is no better master of pr &amp; publicity than jobs and apple.  now if he could just get the backdating thing to go away.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>agree that extra attention on being more environmentally friendly regardless of motivation is good.
this article furthers the evidence that there is no better master of pr &amp; publicity than jobs and apple.  now if he could just get the backdating thing to go away.</p>]]></content:encoded>
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