Comments on: Yahoo defending its turf: display ads http://gigaom.com/2007/05/01/yahoo-comcast/ Tracking the Internet Evolution Sun, 07 Sep 2008 11:58:15 +0000 http://wordpress.org/?v=MU hourly 1 By: RandomThoughts http://gigaom.com/2007/05/01/yahoo-comcast/#comment-99418 RandomThoughts Tue, 01 May 2007 16:12:57 +0000 http://gigaom.wordpress.com/2007/05/01/yahoo-comcast/#comment-99418 <p>Google has up until now, always kept consumers privacy and past history out of its product scope. Their position was that by utilizing prior history or cookies, would be an infringement on its users privacy. The recent purchase of DCLK and other announcements made by Google, support that now Google will begin utilizing Behavioral targeting tactics to increase its relevancy. This is a huge shift in its culture for the one time “do good, don’t do evil” behemoth.</p> <p>The game is getting interesting.</p> Google has up until now, always kept consumers privacy and past history out of its product scope. Their position was that by utilizing prior history or cookies, would be an infringement on its users privacy. The recent purchase of DCLK and other announcements made by Google, support that now Google will begin utilizing Behavioral targeting tactics to increase its relevancy. This is a huge shift in its culture for the one time “do good, don’t do evil” behemoth.

The game is getting interesting.

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