Comments on: Quote 4/30/07

By: kdonaldson

kdonaldson — Thu, 03 May 2007 22:51:21 +0000

so true – I was working on a startup idea last year and we called this the ‘grandma test’. We knew we had to make it dirt simple to catch the reader or listener so they would want to hear more. One of our early failures with this was when we tried to explain a social software concept to a group of angels – many of whom I think had made their money selling farmland for real-estate. Even though we actually had a solid revenue strategy (not including advertising), it didn’t matter because they were still trying to understood what we did. If people can’t understand what you are offering quickly, the rest of your pitch doesn’t matter.}

By: deelirium

deelirium — Wed, 02 May 2007 21:14:38 +0000

I’d be interested in how you actually did end up explaining social networking to the in-laws (or if you just gave up).}

By: wiredathome

wiredathome — Wed, 02 May 2007 01:38:25 +0000

This is so true. I like your in-law test as this is the best way to really test an idea, and your pitch. The less they know about it the better the results although the tougher it makes your sell.}