As was expected, Star India has elevated Ajay Vidyasagar as President, content and new media. He was till now Executive VP, content and communication. He will report to the new COO Uday Shankar. Vidyasagar has been in charge of Star’s internet businesses (www.indya.com) in India. Star has several plans for the country in the new media space. It has plans to launch the social networking site MySpace in India.
Star India now has three presidents, the other two being Vijay Singh (strategy and corporate development) and Paritosh Joshi (advertising sales and distribution). All three report to Shankar.