Comments on: Simple still sells for telco IPOs http://gigaom.com/2007/04/20/simple-still-sells-for-telco-ipos/ Sat, 11 Feb 2012 12:44:45 +0000 hourly 1 http://wordpress.com/ By: Steve Morsa http://gigaom.com/2007/04/20/simple-still-sells-for-telco-ipos/#comment-142434 Fri, 20 Apr 2007 22:11:31 +0000 http://gigaom.wordpress.com/2007/04/20/simple-still-sells-for-telco-ipos/#comment-142434 You’re right, Katie.

While a certain percentage of early adopters often quickly and eagerly embrace that which is new and different…the large majority of people are generally happiest with incremental changes and improvements to what they’re already familiar with…

…and we see this over and over again in most every industry…

VOiP; which sounds so very new to most of the public; has actually been around now for what…upwards of 8-10 years or so?

Simplicity is one of Apple’s greatest competitive advantages…Steve understands the most impressive technology won’t count for much in the long run…unless it’s also (ideally; very, very) easy to understand and use.

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