Experian Group announced today it had bought online metrics provider Hitwise for $240 million in cash. Hitwise has done an exemplary job of packaging and marketing analytics by hooking them onto relevant happenings on the web.
Hitwise is acquired
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Editorial Masthead
interesting news…I was tend to think they might be worth a little more than 240m (more close to 0.5b).
Anyway, on some sectors, Hitwise’s stats had the best data you could find to analyse trends.
This is fourth acquisition of Experian within last two years:LowerMyBills.com, PriceGrabber.com, CheetahMail.com and now Hitwise. Experian gets a hold over huge information base on consumer behavoir.