Experian Group announced today it had bought online metrics provider Hitwise for $240 million in cash. Hitwise has done an exemplary job of packaging and marketing analytics by hooking them onto relevant happenings on the web.
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3 comments so far
3:08 PM PT
interesting news…I was tend to think they might be worth a little more than 240m (more close to 0.5b).
Anyway, on some sectors, Hitwise’s stats had the best data you could find to analyse trends.
12:05 PM PT
This is fourth acquisition of Experian within last two years:LowerMyBills.com, PriceGrabber.com, CheetahMail.com and now Hitwise. Experian gets a hold over huge information base on consumer behavoir.
7:59 PM PT
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