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Summary:

Adobe will unveil Monday its business plan for a desktop Flash media player still in development. The product, due for beta release “this spring,” will be a free platform monetized through licensing DRM and analytics tools. Adobe Media Player, which has been called “Philo” both internally […]

Adobe will unveil Monday its business plan for a desktop Flash media player still in development. The product, due for beta release “this spring,” will be a free platform monetized through licensing DRM and analytics tools.

Adobe Media Player, which has been called “Philo” both internally and in early demos, looks like it could be an able competitor to internet TV efforts like Joost and video aggregation tools like Democracy. However, Adobe is not going that direction. The company is being careful not to set up its own proprietary platform, store, or even serial video index.

That’s because Adobe doesn’t want to cause conflicts with its partners and customers, said Craig Barberich, group product manager for Adobe Dynamic Media Organization, in a call last week. “The media companies have a lot of questions about the other technology providers – are they becoming media companies or becoming providers… We are not a media company,” he explained.

Adobe Media Player, in both Windows and Mac versions, will be distributed through Adobe’s own site as well as in branded form by media company customers. It is essentially a video RSS reader, with episodic content being brought in through feeds. Here’s a screenshot, including some sample content, though Adobe cautions that it is not yet ready to announce any partnerships.

Another business Adobe is not getting into is advertising, though the player will include tools for a wide variety of ad insertions, said Barberich: animation, pre-/post-mid-roll, overlay, and banner, all both offline and online. All content on the platform will be ad-supported; Adobe does not plan to include support for content sales, according to Barberich.

Through the player, Adobe will be launching its first effort at Flash DRM, something a third-party vendor, Widevine, had been the first to announce just last week. The timing suggests Widevine forced Adobe to show its hand, as one NTV commenter posits.

Barberich said Adobe’s DRM will come in two flavors: content integrity protection, where the company ensures advertising stays attached to content, and identity-based content protection, where the company disallows playing content outside of the computers on which it’s approved. Adobe will also sell a cookie-based reporting system for installation on customers’ servers.

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  1. Adobe announces new media player « Scobleizer – Tech Geek Blogger Sunday, April 15, 2007

    [...] NewTeeVee has the details. Also shipping on this is DRM. Partly so that folks like me can include advertising with videos and make sure that the advertising isn’t separated from the videos. Partly for media industry types to make sure that their content doesn’t get sprayed around the Internet. [...]

  2. Adobe Media Player : standing on the shoulder of colossi Monday, April 16, 2007
  3. Microsoft Silverlight, la competencia de Adobe Flash Monday, April 16, 2007

    [...] será lanzada en breve con herramientas de estadísticas y licencias DRM. Como se vé en NewTeeVee, las primeras capturas públicas de la tecnología lo hacen parecer un competir de servicios como [...]

  4. Noticias » Blog Archive » Microsoft Silverlight, la competencia de Adobe Flash Monday, April 16, 2007

    [...] será lanzada en breve con herramientas de estadísticas y licencias DRM. Como se vé en NewTeeVee, las primeras capturas públicas de la tecnología lo hacen parecer un competir de servicios como [...]

  5. Beautyfil Mind » Blog Archive » Adobe announces new media player Monday, April 16, 2007

    [...] NewTeeVee has the details. Also shipping on this is DRM. Partly so that folks like me can include advertising with videos and make sure that the advertising isn’t separated from the videos. Partly for media industry types to make sure that their content doesn’t get sprayed around the Internet. [...]

  6. Silverlight vs. Flash: the battle for the platform — Alec Saunders .LOG Monday, April 16, 2007

    [...] to be outdone, Adobe has struck by previewing the Adobe Media Player, a standalone player that presumably may compete, some day, with the Microsoft [...]

  7. Microsoft shines cool on WPF/E, turns on Silverlight – Long wins first prize for cheeky article titles – istartedsomething Monday, April 16, 2007

    [...] (WPF/E) for the past 12 months. The announcement was such a success, it completely obliterated Adobe’s competing Flash-video announcement like Novell parts in a BlendTec blender. But it worries me that a lot of media publications and [...]

  8. So is this the Widevine DRM inside?

    It sounds like the buisness meodel Widevine Presented last week expect Widevine supports all formats.

  9. It is funny

    Widvine is already showing this stuff with Flash 8 and 9 in thier booth Booth #C1855

    No new Adobe player needed …They demoed it for me last night

  10. Microsoft and Adobe Go Head-To-Head…Again – CyberNet News Monday, April 16, 2007

    [...] same thing with their media player, and they even plan on dipping their hands in some Flash DRM! As NewTeeVee points out this will essentially be a video RSS Reader that retrieves the video listings from feeds. Here is [...]

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