GigaOM

[...] Twitter feed: Google is buying DoubleClick for $3.1-billion (TechCrunch has it here, Om has it here, and the New York Times has a story here). As reported in various places, the search engine was [...]

[...] from buying it, which is easily worth a few extra billion.  Read more about this at TechCrunch or GigaOm  I’m very eager to see the opening bell tomorrow on the GOOG stock.  What are your [...]

[...] This private equity firm made the deal of a lifetime. A lot of people are talking about this deal - it will make waves in the advertising industry as Google is looking like the only player in [...]

GOOG closed down $1.10 but that’s hardly “news which wasn’t received too well by the stock market”. $1.10 is less than a quarter of a percentage point for GOOG.

On many trading days, GOOG moves a lot more, so it would be more accurate to say that the market really didn’t react at all to the news.

[...] Om Malik at GigaOm: Google just bought Double Click for $3.1 billion, news which wasn’t received too well by the stock market - shares are trading down a buck-and-change a share. The all-cash deal is almost twice what Google paid for YouTube, the New York Times reports. The amount Google spent is shade under Google’s revenues in the fourth quarter of 2006 ($3.21 billion) and what the company earned in entire 2006. [...]

In addition, only 2.7 million shares of GOOG traded hands today, making it their lightest session of 2007. More than anything else, the market really yawned at Google’s news.

[...] GigaOM yoluyla [...]

I don’t think that 3,1 Billion is for “display advertising” only, that connections will help Google to access “video advertising” for YouTube.

[...] läuft das über alle Ticker und die üblichen Verdächtigen schreiben sich die Finger wund. Und SPON weiss auch warum: “(..) Mit [...]

[...] by livepaola on April 14th, 2007 Here are TechCrunch, GigaOm and NYT news. The multiple is quite high and Google’s stock is temporarily down. I’m [...]

I am a little guy on the Internet … a small Web publisher with tiny amounts of advertising inventory … and I’ve been thinking of using one of the ad-serving technologies for sometimes … DoubleClick, Accipiter and 247realmedia. I hated one fact about all these guys … none of them had a proper demo on their site, not to even think about a free trial. 247realmedia promised one of their execs will get in touch with me - nothing happened!

I am so happy Google has bought out DoubleClick. So I am sure instead of fancy acronyms like DART, there will be usable demos and free trials on the site.

God bless GOOG. I just hope their performance on the market will reverse soon enough.

[...] Furrier), and tells us that Google really wants to dominate the online ad business, just like what Om pointed out. Duncan consider this as Google’s anti-competitive act or monopoly behaviour, and [...]

Google rachète DoubleClick…

Cette année, ce sont les fonds qui détenaient DoubleClick qui ont touché le gros lot du Vendredi 13. On savait que plusieurs gros acteurs du marché tournaient autour, et c’est finalement Google qui a annoncé le rachat hier pour $3,1 milliards…

[...] Google buys DoubleClick for $3.1 billion Google compra DoubleClick, leader nell’advertising online con banners grafici… (tags: google advertising) Tags: Nessun tag [...]

Short GOOG.

If they issue more shares for this buy, this will be the beginning of the end.

DoubleClick-Google…

Intimidating combination huh?? Ask the ad networks who are left behind.
Just what is the road ahead for these companies.
- Keep continuing in their niche if they have one?
- Dress themselves up to be bought by Microsoft/AOL? - though the next deal is …

Not much has been said here about Microsoft’s lost financial opportunity. The basic issue for Microsoft should not have been the price tag for DC, as apparently it was, but the impact the acquisition might have had on correcting a fundamental problem. MSFT is stuck in the rut between software/servers with Oracle’s value/revenue multiple of 7 and gaming with Nintendo’s v/r multiple of 4. Buying DC even at $4 billion could have put it on track to Google’s v/r multiple of 14 in the search/advertising space. MSFT was sidelined by Google … again. Readers are invited to check out my analysis at http://customersandcapital.com/.

Well with 11 billion in cash 3 billion doesn’t seem that much now does it? It will be interesting to see where Google actually goes with this buy. Obviously googles tracking reach gets that much more wider.

[...] with Clear Channel Communications to sell radio ads, a move that follows their decision to snap up DoubleClick for $3.1 billion which has been the big news of the [...]

[...] could be just after some buzz to increase their already obese stock price. But I hope not seeing as their stock fell over a buck after the [...]

Microsoft is not stuck in a rut Microsoft is a rut! Right now Microsoft pushes ever competitor around in every category and there should be at least ONE company who can push back in ONE category. I say let Google grow! After twenty years Microsoft finally has a competitor!

[...] A few weeks after Google made an astonishing $3.1 billion bid for DoubleClick, The New York Times is reporting that Yahoo will acquire the remaining 80% of New York-based Right Media, an online ad-exchange company, backed by Redpoint Ventures, for about $680 million. Yahoo had previously bought 20% of Right Media. [...]

Other prominent members in this space include ScreenTonic (acquired by Microsoft just over a week ago), DoubleClick (acquired by Google), TellMe (acquired by Microsoft) and more.

[...] So how will these companies make money, well of course ads…sound familiar yet? So Google buys DoubleClick for $3.1 billion. Which makes sense in my opinion, DoubleClick is the ad agency (lest Google), and has a lot of [...]

[...] Feedburner, geospatial photo-sharing service PeakStream, online presentation software Zenter,DoubleClick, communications security Postini, VOIP phone aggregation Grand Central. ImageAmerica is in the high [...]

[...] har nu gjort hvad Google gjorde tidligere ved at købe sig ind i en online reklame forretning. Ikke en butik jeg kender som man [...]

[...] 5. “Google for Display” - who is it going to be? Now we know why Google bought DoubleClick. [...]

[...] goes legal March: Blogging “fad” questioned - celebs are stuck for words April: Google buys online ads company Doubleclick for $3.1 billion May: Companies lay down strict blogging policies June: London 2012 logo sparks debate and ridicule [...]

[...] April 2007: Buys Doubleclick for $3.1 billion. [...]

[...] weaker position because it sounds like they’re reversing the position they just defended in the DoubleClick deal. Microsoft is likely to use the loss of the DoubleClick deal as a win here. Now that’s what [...]

[...] this news didn’t go that well in the market as GigaOm reported that “stock market - shares are trading down a buck-and-change a share,” I think that [...]

[...] the Google acquisition of DoubleClick: Shawn Collins at Affiliate Tip Heather Paulson at ReveNews Om Malik at Gigaom Andy Beal at Marketing [...]

[...] Google decided to buy DoubleClick, it sent some shock waves through the whole search marketing industry. DoubleClick has owned [...]

[...] is one of the leading online advertising firms. Press Release | TechCrunch | Mashable | GigaOm | [...]