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Summary:

The CBS content deals are far more extensive than earlier reported … paidContent.org has learned that the announcement slated for this mor…

The CBS content deals are far more extensive than earlier reported … paidContent.org has learned that the announcement slated for this morning includes deals with AOL, MSN and Joost as reported by WSJ but also includes deals with Cnet, Comcast’s Comcast.net and Fancast.com, Bebo, Brightcove.com, NetVibes, Sling Media and Veoh. The deals vary but include clips, full-length programs, remixes, library content, current shows.
CBS is calling it the CBS Interactive Audience Network.
More to come.

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  1. The 90/10 content/distribution agreement is key to understanding how these type of agreements will increasingly commoditize online video distribution.

    http://themediaage.com/?p=33

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  2. CBS get's 90% of what? Will these interactive offerings permit CBS to replicate the adload (14 min/hour) that networks now share with local affiliates? Not with prerolls alone. If they can however, 10% is not such a bad number for these digital distributors.

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