Comments on: 5 lessons of Photobucket Fiasco http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/ Tracking the Internet Evolution Sat, 05 Jul 2008 13:19:48 +0000 http://wordpress.org/?v=MU By: GigaOM Everyone is a Frenemy « http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-273108 GigaOM Everyone is a Frenemy « Wed, 27 Jun 2007 16:33:35 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-273108 <p>[...] and by extension, News Corp., are perfect practitioners of the art of frenemity. They take Google’s money with one hand, then launch a [...]</p> [...] and by extension, News Corp., are perfect practitioners of the art of frenemity. They take Google’s money with one hand, then launch a [...]

]]> By: Ty Graham http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96507 Ty Graham Sun, 15 Apr 2007 21:04:51 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96507 <p>Seems to good to be true: The market is the stage on the theater in which we browse, because soon, the everyone is going to get blipd!</p> Seems to good to be true: The market is the stage on the theater in which we browse, because soon, the everyone is going to get blipd!

]]> By: Is It The End of Photobucket? » SELaplana http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96506 Is It The End of Photobucket? » SELaplana Fri, 13 Apr 2007 05:50:17 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96506 <p>[...] their blog, revealed that MySpace is now blocking videos hosted by Photobucket because according to OM, Photobucket is said to be selling ads on the videos posted at the MySpace through [...]</p> [...] their blog, revealed that MySpace is now blocking videos hosted by Photobucket because according to OM, Photobucket is said to be selling ads on the videos posted at the MySpace through [...]

]]> By: Hashim http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96504 Hashim Thu, 12 Apr 2007 20:55:42 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96504 <p>"1. Don’t depend too much on one partner, especially one you don’t have a formal relationship with."</p> <p>Right. However, 99% of the web relies on Google to send them the bulk of their traffic, not caring that a simple change in the ranking formula can sink revenue.</p> “1. Don’t depend too much on one partner, especially one you don’t have a formal relationship with.”

Right. However, 99% of the web relies on Google to send them the bulk of their traffic, not caring that a simple change in the ranking formula can sink revenue.

]]> By: grossy http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96505 grossy Thu, 12 Apr 2007 19:58:41 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96505 <p>MySpace isn't going to allow somebody else to sell their property to premium advertisers, regardless of a revshare. Photobucket sales people will naturally brag to advertisers that their ads will appear on Myspace, creating competition. No traditional media organization allows somebody to compete with themselves to sell advertising, unless the outside seller focuses on a segment of the market they don't reach, such as classifieds advertising, non-endemic categories, or crap inventory (remnant advertising).</p> MySpace isn’t going to allow somebody else to sell their property to premium advertisers, regardless of a revshare. Photobucket sales people will naturally brag to advertisers that their ads will appear on Myspace, creating competition. No traditional media organization allows somebody to compete with themselves to sell advertising, unless the outside seller focuses on a segment of the market they don’t reach, such as classifieds advertising, non-endemic categories, or crap inventory (remnant advertising).

]]> By: Shoob » Blog Archive » links for 2007-04-12 http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96503 Shoob » Blog Archive » links for 2007-04-12 Thu, 12 Apr 2007 16:20:44 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96503 <p>[...] 5 lessons of Photobucket Fiasco Om Malik analyse cinq raisons qui ont causé la mesaventure de Photobucket avec MySpace. (tags: businessmodel free myspace widget video) [...]</p> [...] 5 lessons of Photobucket Fiasco Om Malik analyse cinq raisons qui ont causé la mesaventure de Photobucket avec MySpace. (tags: businessmodel free myspace widget video) [...]

]]> By: Jay (living in First Life) http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96502 Jay (living in First Life) Thu, 12 Apr 2007 15:49:02 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96502 <p>@ Om - excellent post. I just posted on TechCrunch and think that widget companies (Slide, RockYou, PhotoBucket, etc.) need to realize they are one-trick ponies and their only way to succeed is to either share revenue with the social networks or sell out to them (pure product devevelopment sale). I don't think they can develop the advertising sales infrastructure to make the former option viable long term.</p> @ Om - excellent post. I just posted on TechCrunch and think that widget companies (Slide, RockYou, PhotoBucket, etc.) need to realize they are one-trick ponies and their only way to succeed is to either share revenue with the social networks or sell out to them (pure product devevelopment sale). I don’t think they can develop the advertising sales infrastructure to make the former option viable long term.

]]> By: Multimedias.mobi » Can PhotoBucket Survive Without MySpace? http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96501 Multimedias.mobi » Can PhotoBucket Survive Without MySpace? Thu, 12 Apr 2007 15:24:48 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96501 <p>[...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]</p> [...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]

]]> By: ::lemonup:: » Can PhotoBucket Survive Without MySpace? http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96479 ::lemonup:: » Can PhotoBucket Survive Without MySpace? Thu, 12 Apr 2007 11:32:19 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96479 <p>[...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]</p> [...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]

]]> By: Do MySpace Users Care That It’s Not Really THEIR Space? » Publishing 2.0 http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96480 Do MySpace Users Care That It’s Not Really THEIR Space? » Publishing 2.0 Thu, 12 Apr 2007 11:24:50 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96480 <p>[...] reaction in the blogosphere has focused on the implications to Web 2.0 business models — see Om Malik’s 5 lessons and Nick Carr’s sharecropping [...]</p> [...] reaction in the blogosphere has focused on the implications to Web 2.0 business models — see Om Malik’s 5 lessons and Nick Carr’s sharecropping [...]

]]> By: Can PhotoBucket Survive Without MySpace? http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96481 Can PhotoBucket Survive Without MySpace? Thu, 12 Apr 2007 10:41:48 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96481 <p>[...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]</p> [...] widget company in the hope of disrupting their ongoing acquisition talks. Om Malik sees things differently and thinks Photobucket practically asked for this blockade. Robert Scoble calls Photobucket and [...]

]]> By: Three Leaf Tech - Technology Blog http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96491 Three Leaf Tech - Technology Blog Thu, 12 Apr 2007 08:46:03 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96491 <p>[...] GigaOM - Photobucket fiasco, 5 lessons learned … This is something I wanted to write about myself here but I couldn’t have summed it up any better than this really. [...]</p> [...] GigaOM - Photobucket fiasco, 5 lessons learned … This is something I wanted to write about myself here but I couldn’t have summed it up any better than this really. [...]

]]> By: Mads Kristensen http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96495 Mads Kristensen Thu, 12 Apr 2007 06:47:55 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96495 <p>I agree with most of the things that have been said here. Although it's a nice concept to be altruistic and want to do good for the world, it's also kind of naive. And it becomes borderline stupid, when you swing from being altruistic towards bragging about the success you're essentially getting on the back of other properties.</p> <p>It's a general lesson in life that it becomes a lot easier to control stuff if you stick to factors within your control. In other words: When you place the success of your business on someone or something over which you have absolutely no influence (aka the good will of MySpace and Rupert Murdoch), you're asking for trouble.</p> <p>A lot of techies have very mixed feelings about biz dev persons and see them as Evil Doers simply because they have a commercial mindset. Well, newsflash, maybe it's time for the techies to get to grips with the biz devs and accept that they are needed in order to secure the pay check...</p> I agree with most of the things that have been said here. Although it’s a nice concept to be altruistic and want to do good for the world, it’s also kind of naive. And it becomes borderline stupid, when you swing from being altruistic towards bragging about the success you’re essentially getting on the back of other properties.

It’s a general lesson in life that it becomes a lot easier to control stuff if you stick to factors within your control. In other words: When you place the success of your business on someone or something over which you have absolutely no influence (aka the good will of MySpace and Rupert Murdoch), you’re asking for trouble.

A lot of techies have very mixed feelings about biz dev persons and see them as Evil Doers simply because they have a commercial mindset. Well, newsflash, maybe it’s time for the techies to get to grips with the biz devs and accept that they are needed in order to secure the pay check…

]]> By: Peter http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96494 Peter Thu, 12 Apr 2007 06:47:29 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96494 <p>What? An old fashioned business case is an important consideration in Web 2.0 now?</p> <p>Who'd have thought....</p> What? An old fashioned business case is an important consideration in Web 2.0 now?

Who’d have thought….

]]> By: ravi http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96499 ravi Thu, 12 Apr 2007 06:14:58 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96499 <p>Photobucket should share revenues with MySpace. Problem solved.</p> Photobucket should share revenues with MySpace. Problem solved.

]]> By: Levon http://gigaom.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96500 Levon Thu, 12 Apr 2007 06:09:59 +0000 http://gigaom.wordpress.com/2007/04/11/five-lessons-from-the-photobucket-fiasco/#comment-96500 <p>I think this whole thing is crazy, and too full of conflicting reports to really drill down completely. Welch (Photobucket CEO) obviously wants to shrug this off (or give that appearance) and is acting like this won't affect PB at all. In reality, PB generates enormous traffic from MySpace. MySpace should allow people to customize freely, but if their terms of service indicateds no third party advertisement, then PB shoulda-oughta known better.</p> <p>I think PB should continue their video service under a separate name / wing of their business. Create a sub-brand of video products. It would be transparent in reality, but I think the difference in perception would create bit of psychological buffer. Read more on 1to10reviews.com if you're interested.</p> I think this whole thing is crazy, and too full of conflicting reports to really drill down completely. Welch (Photobucket CEO) obviously wants to shrug this off (or give that appearance) and is acting like this won’t affect PB at all. In reality, PB generates enormous traffic from MySpace. MySpace should allow people to customize freely, but if their terms of service indicateds no third party advertisement, then PB shoulda-oughta known better.

I think PB should continue their video service under a separate name / wing of their business. Create a sub-brand of video products. It would be transparent in reality, but I think the difference in perception would create bit of psychological buffer. Read more on 1to10reviews.com if you’re interested.

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