Comments on: Why Viacom needs Yahoo

By: Viacom Hearts Yahoo

Viacom Hearts Yahoo — Wed, 11 Apr 2007 13:19:12 +0000

[...] Story: Why Viacom needs Google from [...]

By: jonathan frate

jonathan frate — Wed, 11 Apr 2007 03:30:49 +0000

^ does yahoo really need more ad space? Do you think they sell out all their current inventory?

GigaOm - very good analysis in this post. Good job.

By: Matt A

Matt A — Wed, 11 Apr 2007 02:10:57 +0000

This is huge news for Yahoo. They need more ad space. More ad space = more clicks. More clicks = more advertisers. More advertisers = more relevant ads, happier consumers and higher CTRs and CPCs. It is a nasty network effort and unless Yahoo hurries, it will crush them.

By: RandomThoughts

RandomThoughts — Wed, 11 Apr 2007 00:53:35 +0000

Seems like Google has been taking a few on the chin lately. Viacom could dip on both ends if and when they get Google signed on. The release says its exclusive to Viacom properties, not YouTube.

By: Matt MacQueen

Matt MacQueen — Tue, 10 Apr 2007 23:10:01 +0000

Maybe hanging out with Yahoo will help Viacom make it's future business models less irrelevant...

By: P. G.

P. G. — Tue, 10 Apr 2007 21:53:10 +0000

It's is definitely good news, especially for Yahoo. Looks like market is supporting Yahoo as well..

"Shares of Viacom dropped 29 cents to $40.71 in midday trading Tuesday on the New York Stock Exchange. Yahoo gained 31 cents, or 1 percent, to $31.95 on the Nasdaq Stock Market." - Business Week