Disney Mobile, a MVNO, which has been in business for a year, says nearly 30% of its subscribers use GPS location-tracking services once every other day, and about 70% come from the handset. 56 percent of Disney Mobile subscribers are adults … I like that… who wouldn’t want a Goofyphone. Anyway they plan to sell 3G handsets in a year.
Parents love GPS-based location services
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1 trackback so far
5:05 AM PT
[...] Facts found at GigaOM [...]
4 comments so far
1:36 PM PT
FUnny - I posted tdoay on how my kid hates GPS!
6:21 PM PT
More funny- I started (link) about a month ago and am markteing on less than a shoe string budget. I am waiting for the train load of clicks to roll through my blog. But honestly the blog i’m using doesn’t show me a way to add monetizing links, duh. Will have to switch gears and go fishing for the GPS wanting parents. Appreciate any tips.
11:34 PM PT
I wonder, kids being more tech savy then their parents, what kind of services will come about that thwart these type of services. GPS is a double edge sword, it can help parents but it can also stop a little bit fun we are having on the side. (I cannot imagine my wife tracking me all over)
KDO
7:40 AM PT
Who is involved in the supply chain here of the GPS service? components, etc…. SIRF? Garmin?
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