Months in the making, Martha Stewart Living Omnimedia‘s online hub has been retooled with new search capabilities, 700 videos covering 15 years of her TV program and social media tools. I spoke with Holly Brown, president of internet at MSLO (currently on a “working” maternity leave), as the relaunch began tonight; she insists this is more than a makeover. It is the first step of a major overhaul expected to be done by fall. The overall aim is to balance the site’s expert advice with more user content and community features.
A hint at MSLO’s future online direction is found in the new feature, SoMartha, where users can share lifestyle tips and their own