VentureBeat is reporting that Google is close to its second major TV ad sales deal, this time with another satellite player DirecTV. The Liberty-controlled company is the largest U.S. satellite broadcast service with 16 million subscribers. Earlier VB correctly reported on Dish deal…Google announced the Dish Network deal earlier this month, where it would sell and select some of the ads shown to EchoStar’s 13.1 million satellite TV subscribers.
The deal closing is taking more time than expected, the story says, because DirecTV is in the middle of an ownership control transfer from News Corp to Liberty, but will eventually go through.
Related: Google To Sell Ads For Echostar; No National Networks In Deal