Comments on: What is the future of Ad Exchanges http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/ Tracking the Internet Evolution Wed, 09 Jul 2008 13:22:01 +0000 http://wordpress.org/?v=MU By: Ad Exchanges « Emilia Akulenko’s Weblog http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-674563 Ad Exchanges « Emilia Akulenko’s Weblog Mon, 12 Nov 2007 16:34:54 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-674563 <p>[...] GigaOM [...]</p> [...] GigaOM [...]

]]> By: GigaOM TACODA, AOL’s Buzzword Buyout « http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-379131 GigaOM TACODA, AOL’s Buzzword Buyout « Tue, 24 Jul 2007 16:14:23 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-379131 <p>[...] be denied: that deal started a massive consolidation in the ad-network market. Good news is that everything is being snapped up. Like AOL’s $275 million buyout of TACODA, a company that is buzzword [...]</p> [...] be denied: that deal started a massive consolidation in the ad-network market. Good news is that everything is being snapped up. Like AOL’s $275 million buyout of TACODA, a company that is buzzword [...]

]]> By: GigaOM » Yahoo makes its move, sangs an ad-exchange http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95725 GigaOM » Yahoo makes its move, sangs an ad-exchange Mon, 30 Apr 2007 07:02:39 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95725 <p>[...] decision to snap up Right Media is all about the ad-exchanges, which have been gaining some traction lately. “What we look forward to do as an owner is put more inventory into that pot to help create a [...]</p> [...] decision to snap up Right Media is all about the ad-exchanges, which have been gaining some traction lately. “What we look forward to do as an owner is put more inventory into that pot to help create a [...]

]]> By: Kyle Redinger http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95724 Kyle Redinger Fri, 13 Apr 2007 23:19:45 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95724 <p>Om,</p> <p>Media company advantages are 1. content 2. exclusive control over the distribution of that content 3. sales</p> <p>everyone can have a sales team. not everyone can have content and control of distribution.</p> Om,

Media company advantages are 1. content 2. exclusive control over the distribution of that content 3. sales

everyone can have a sales team. not everyone can have content and control of distribution.

]]> By: Sramana Mitra http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95723 Sramana Mitra Fri, 06 Apr 2007 19:53:36 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95723 <p>Om,</p> <p>Can you have a look at my article: Yahoo can kill Google Adsense for Content (http://sramanamitra.com/blog/683) and give me your thoughts?</p> <p>I find AdSense for Content a somewhat idiotic ad service.</p> <p>How do the ad exchanges mitigate this issue of CPC versus CPM, and segmented ads versus keyword based ads?</p> <p>Sramana</p> Om,

Can you have a look at my article: Yahoo can kill Google Adsense for Content (http://sramanamitra.com/blog/683) and give me your thoughts?

I find AdSense for Content a somewhat idiotic ad service.

How do the ad exchanges mitigate this issue of CPC versus CPM, and segmented ads versus keyword based ads?

Sramana

]]> By: Ty Graham http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95721 Ty Graham Fri, 06 Apr 2007 18:07:58 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95721 <p>Online Ad Exchanges are the future indeed! Especially when these exchanges provided add-value services that did not exist before. That's why I believe soon, everyone is going to get blipd!</p> Online Ad Exchanges are the future indeed! Especially when these exchanges provided add-value services that did not exist before. That’s why I believe soon, everyone is going to get blipd!

]]> By: AdvertiseSpace http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95722 AdvertiseSpace Fri, 06 Apr 2007 17:30:10 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95722 <p>Well I wouldn't exactly say they are suddenly hot, as they have been around for a long time. Most ad networks have an exchange element, and adbrite has been trying to re-invent the space for the past few years. The main problem with any ad exchange is the vast number of sub-par publishing sites make it really difficult for any marketer to choose from the best of the worst. And from a publisher standpoint, there are usually way too many other publishers to compete with that you have to accept horribly low rates to get any takers.</p> Well I wouldn’t exactly say they are suddenly hot, as they have been around for a long time. Most ad networks have an exchange element, and adbrite has been trying to re-invent the space for the past few years. The main problem with any ad exchange is the vast number of sub-par publishing sites make it really difficult for any marketer to choose from the best of the worst. And from a publisher standpoint, there are usually way too many other publishers to compete with that you have to accept horribly low rates to get any takers.

]]> By: Larry Chiang http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95719 Larry Chiang Fri, 06 Apr 2007 16:47:07 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95719 <p>This is just like building a hotel in a swamp biz school case study 1st wave comes in drains swamp, runs outta money 2nd wave comes in builds building, runs outta money 3rd wave buys up assets, rebrands, dumbs down and makes a killing</p> <p>We're in the stage right before the second wave</p> <p>See, PCC (Parkland Community College) really did pay off dad</p> <p>p.s. add me as your Facebook buddie, Larry Chiang</p> This is just like building a hotel in a swamp biz school case study
1st wave comes in drains swamp, runs outta money
2nd wave comes in builds building, runs outta money
3rd wave buys up assets, rebrands, dumbs down and makes a killing

We’re in the stage right before the second wave

See, PCC (Parkland Community College) really did pay off dad

p.s. add me as your Facebook buddie, Larry Chiang

]]> By: Webpodge http://gigaom.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95720 Webpodge Fri, 06 Apr 2007 16:45:32 +0000 http://gigaom.wordpress.com/2007/04/06/what-is-the-future-of-ad-exchanges/#comment-95720 <p>I know of a few companies going down this road. I'm personally a huge proponent of an online ad-exchange. This will in effect drive the 90% junk on the internet to the bottom and drive the good content sites to the top where they can fetch top dollar. It equalizes the market based, hopefully, on measurable statistics. How great would it be, if to be listed in the market, you had to use something like Statcounter to accurately track your stats???</p> I know of a few companies going down this road. I’m personally a huge proponent of an online ad-exchange. This will in effect drive the 90% junk on the internet to the bottom and drive the good content sites to the top where they can fetch top dollar. It equalizes the market based, hopefully, on measurable statistics. How great would it be, if to be listed in the market, you had to use something like Statcounter to accurately track your stats???

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