Comments on: Marketing in Second Life doesn’t work… here is why!

By: Virtual Real Estate Space Fulfills Psychological Need « Mo Hax

Virtual Real Estate Space Fulfills Psychological Need « Mo Hax — Mon, 08 Feb 2010 17:09:59 +0000

[...] 2006 and 2007 we saw big business learn important lessons about use virtual worlds, particularly marketing in Second Life. Many big Second Life supporters are quietly shutting down [...]

By: christensiaparkin

christensiaparkin — Mon, 18 Jan 2010 22:21:54 +0000

Well in my opinion, the main reason why real world companies didn’t a really have big impact in the virtual world is because of the lack of a proper strategy. Many big names jumped into Second Life all of a sudden without having a proper knowledge of how things are run here. Second Life is a huge platform with a million different aspects and one cannot succeed with any kind of idea till he/she is a closer watcher of the situation. Many famous RL fashion brands failed to give a competition in the virtual world because of the immense amount of amazing fashion talent in Second Life.
No wonder they will continue to fail if they themselves really don’t involve themselves in SL. After all, success or anything , whether in marketing or in any other area does demand a lot of time, commitment and experience.
Christensia Parkin
http://secondlifepages.wordpress.com

By: il blog di mytech » Blog Archive » Il marketing su Second Life? Non funziona!

Thu, 30 Jul 2009 13:45:27 +0000

[...] Via GigaOm [...]

By: Eddie

Eddie — Tue, 24 Feb 2009 20:00:22 +0000

I think Second Life Marketing (or marketing in games) definitely can work, its just that Joseph Jaffe, Crayon and other marketers of that ilk fundamentally misunderstood how to leverage the metaverse and made themselves look ridiculous in the process.

By: Second No-Life « Chris Houchens

Second No-Life « Chris Houchens — Sat, 14 Feb 2009 03:22:32 +0000

[...] story here with GigaOm (via Hugh) on why marketing in Second Life doesn’t [...]

By: 对Second Life先预热一下 | 8码卦

对Second Life先预热一下 | 8码卦 — Tue, 10 Feb 2009 12:58:24 +0000

[...] Wagner James Au | 译者: 小泡泡 (Blog) | 发表时间：本周 04-08, [...]

By: Online Media ME- Elitani Blog » Blog Archive » Could Social Media Be the Google Killer?

Fri, 19 Sep 2008 16:44:24 +0000

[...] a high likelihood for abandonment of testing in this arena by a number of top brands. As Wagner James Au pointed out in 2007: “To play in Second Life, corporations must first come to a humbling [...]

By: Virtual World Marketing That Works: My Top 3 Tips - GigaOM

Virtual World Marketing That Works: My Top 3 Tips - GigaOM — Fri, 19 Sep 2008 14:30:10 +0000

[...] So last year, most people decided that marketing real products in virtual worlds like Second Life doesn’t work. Since then, however, I’ve come across some avatar-driven advertising campaigns with very [...]

By: web development india

web development india — Wed, 25 Jun 2008 16:40:30 +0000

use a combination with SEO and it works magic

By: Exodus to the Virtual Workplace, Part 2 « The ARCH

Exodus to the Virtual Workplace, Part 2 « The ARCH — Thu, 01 May 2008 02:26:46 +0000

[...] total of thousands of square miles of vacant ghost-sims left in the wake of last year’s hasty marketing boom. But, just for the sake of argument, lets imagine that technology continues to advance [...]

By: The Intersection of Place and Interface « Jon Brouchoud’s Blog

The Intersection of Place and Interface « Jon Brouchoud’s Blog — Fri, 18 Apr 2008 02:29:17 +0000

[...] marketing and advertising-driven 3D experiences. For some reason, we don’t put up with marketing in Second Life, but the latest Papervision-based corporate marketing site will spread through the blogosphere like [...]

By: James

James — Tue, 15 Apr 2008 15:22:40 +0000

I am very upset, i'm glad you posted my blog, but i have more to say then just that!! I am whatever you say i am if i wasn't then why would i say i am. In the paper in the news everyday i am.

By: Random Noise | Second Life, Statistics, Secret Sauce & IGA

Random Noise | Second Life, Statistics, Secret Sauce & IGA — Sat, 09 Feb 2008 23:18:24 +0000

[...] Marketing in Second Life doesn’t work… here is why! From GigaOm, this is a really insightful post. Although the survey referenced is quite small (only 200 respondents), and I find the survey’s assertion a bit odd (“72% disappointed with the activities of companies in Second Life”) – the results are to be expected. [...]

By: Random Noise | Second Life, Statistics, Secret Sauce & IGA

Random Noise | Second Life, Statistics, Secret Sauce & IGA — Sat, 09 Feb 2008 23:18:24 +0000

By: Supercars

Supercars — Fri, 28 Dec 2007 10:30:21 +0000

Why market real products in a virtual world? Virtual world use virtual products, they should know better.

By: Bankruptcy blog » McMaster School of Social Work

Bankruptcy blog » McMaster School of Social Work — Mon, 10 Dec 2007 08:02:41 +0000

[...] Marketing in Second Life doesn’t work… here is why! « GigaOM has published a post called Marketing in Second Life doesn’t work… Here is why! There are some good points here that relate to careers use of Second […] [...]