Comments on: Marketing in Second Life doesn’t work… here is why! http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/ Fri, 24 May 2013 09:22:24 +0000 hourly 1 http://wordpress.com/ By: Virtual Real Estate Space Fulfills Psychological Need « Mo Hax http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140595 Mon, 08 Feb 2010 17:09:59 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140595 [...] 2006 and 2007 we saw big business learn important lessons about use virtual worlds, particularly marketing in Second Life. Many big Second Life supporters are quietly shutting down [...]

]]> By: christensiaparkin http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140594 Mon, 18 Jan 2010 22:21:54 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140594 Well in my opinion, the main reason why real world companies didn’t a really have big impact in the virtual world is because of the lack of a proper strategy. Many big names jumped into Second Life all of a sudden without having a proper knowledge of how things are run here. Second Life is a huge platform with a million different aspects and one cannot succeed with any kind of idea till he/she is a closer watcher of the situation. Many famous RL fashion brands failed to give a competition in the virtual world because of the immense amount of amazing fashion talent in Second Life.
No wonder they will continue to fail if they themselves really don’t involve themselves in SL. After all, success or anything , whether in marketing or in any other area does demand a lot of time, commitment and experience.
Christensia Parkin
http://secondlifepages.wordpress.com

]]> By: il blog di mytech » Blog Archive » Il marketing su Second Life? Non funziona! http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140593 Thu, 30 Jul 2009 13:45:27 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140593 [...] Via GigaOm [...]

]]> By: Eddie http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140592 Tue, 24 Feb 2009 20:00:22 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140592 I think Second Life Marketing (or marketing in games) definitely can work, its just that Joseph Jaffe, Crayon and other marketers of that ilk fundamentally misunderstood how to leverage the metaverse and made themselves look ridiculous in the process.

]]> By: Second No-Life « Chris Houchens http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140591 Sat, 14 Feb 2009 03:22:32 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140591 [...] story here with GigaOm (via Hugh) on why marketing in Second Life doesn’t [...]

]]> By: 对Second Life先预热一下 | 8码卦 http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140590 Tue, 10 Feb 2009 12:58:24 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140590 [...] Wagner James Au | 译者: 小泡泡 (Blog) | 发表时间：本周 04-08, [...]

]]> By: Online Media ME- Elitani Blog » Blog Archive » Could Social Media Be the Google Killer? http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140589 Fri, 19 Sep 2008 16:44:24 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140589 [...] a high likelihood for abandonment of testing in this arena by a number of top brands. As Wagner James Au pointed out in 2007: “To play in Second Life, corporations must first come to a humbling [...]

]]> By: Virtual World Marketing That Works: My Top 3 Tips - GigaOM http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140588 Fri, 19 Sep 2008 14:30:10 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140588 [...] So last year, most people decided that marketing real products in virtual worlds like Second Life doesn’t work. Since then, however, I’ve come across some avatar-driven advertising campaigns with very [...]

]]> By: web development india http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140587 Wed, 25 Jun 2008 16:40:30 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140587 use a combination with SEO and it works magic

]]> By: Exodus to the Virtual Workplace, Part 2 « The ARCH http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140586 Thu, 01 May 2008 02:26:46 +0000 http://gigaom.wordpress.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/#comment-140586 [...] total of thousands of square miles of vacant ghost-sims left in the wake of last year’s hasty marketing boom. But, just for the sake of argument, lets imagine that technology continues to advance [...]

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