Comments on: Microsoft’s big spending ways http://gigaom.com/2007/03/29/microsofts-big-spending-ways/ The Business of Technology Wed, 03 Dec 2008 06:36:14 +0000 http://wordpress.org/?v=MU hourly 1 By: Mi otro blog… » Blog Archive » Google compra DoubleClick http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94167 Mi otro blog… » Blog Archive » Google compra DoubleClick Mon, 16 Apr 2007 20:42:40 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94167 <p>[...] sobre todo con los “grandes clientes” de esta empresa. Adicionalmente, con esta compra Google se ha adelantado a Microsoft, que también parecía estar interesado en adquirir [...]</p> [...] sobre todo con los “grandes clientes” de esta empresa. Adicionalmente, con esta compra Google se ha adelantado a Microsoft, que también parecía estar interesado en adquirir [...]

]]> By: 苦牢之最後一年 http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94166 苦牢之最後一年 Sat, 14 Apr 2007 16:01:50 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94166 <p><strong>Google 購併 DoubleClick...</strong></p> <p>M$ 在網路廣告應該出局了，Google 和 Yahoo! 還要再拼拼看…</p> <p>剛剛看到一則大新聞，說是 Google 花了大約 31 億美金 (約合 1000 億新台幣) 收購 DoubleClick，這裡則分別是兩家公司的新聞稿 (一、二...</p> Google 購併 DoubleClick…

M$ 在網路廣告應該出局了，Google 和 Yahoo! 還要再拼拼看…

剛剛看到一則大新聞，說是 Google 花了大約 31 億美金 (約合 1000 億新台幣) 收購 DoubleClick，這裡則分別是兩家公司的新聞稿 (一、二…

]]> By: Emerging Earth - Google Buys DoubleClick for $3.1 Billion http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94165 Emerging Earth - Google Buys DoubleClick for $3.1 Billion Sat, 14 Apr 2007 05:56:45 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94165 <p>[...] I’m about to leave for a blogging conference, but I just had to tell you the news right away: Google just bought DoubleClick for a whopping $3.1 billion, all-cash. That’s almost double what they paid for YouTube, beating Microsoft’s rumored $2 billion bid. [...]</p> [...] I’m about to leave for a blogging conference, but I just had to tell you the news right away: Google just bought DoubleClick for a whopping $3.1 billion, all-cash. That’s almost double what they paid for YouTube, beating Microsoft’s rumored $2 billion bid. [...]

]]> By: GigaOM » Google buys DoubleClick http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94164 GigaOM » Google buys DoubleClick Fri, 13 Apr 2007 21:58:04 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94164 <p>[...] online advertising business, and will pay anything to keep rivals like Microsoft on a weak footing. It was rumored that Microsoft was considering a bid for DoubleClick for around $2 [...]</p> [...] online advertising business, and will pay anything to keep rivals like Microsoft on a weak footing. It was rumored that Microsoft was considering a bid for DoubleClick for around $2 [...]

]]> By: Steve Morsa http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94163 Steve Morsa Thu, 29 Mar 2007 23:03:22 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94163 <p>Hmmm...thought it sounded pretty logical until I read Don Dodge's comments...now it sounds like it might be too expensive; even with great synergies, etc...</p> <p>If 2 billion figure is accurate, that would buy a lot of $10-50 mill innovative companies and technologies...</p> <p>...of course, they could always launch a new PPC ad platform where the advertisers; using stored personal profiles; select and bid directly on sets of people's actual demographic traits; ie, "I'll pay $15 for every 45 yr old, married w/2 children, homeowning and football-loving, lives in zip 90210 male looking for a plasma TV who clicks on my ad"...or; in another embodiment; allow "searchers" to input a data/character stream in their search box like:</p> <p>"male +45 +married +2 kids +own home +football +plasma TV +90210"</p> Hmmm…thought it sounded pretty logical until I read Don Dodge’s comments…now it sounds like it might be too expensive; even with great synergies, etc…

If 2 billion figure is accurate, that would buy a lot of $10-50 mill innovative companies and technologies…

…of course, they could always launch a new PPC ad platform where the advertisers; using stored personal profiles; select and bid directly on sets of people’s actual demographic traits; ie, “I’ll pay $15 for every 45 yr old, married w/2 children, homeowning and football-loving, lives in zip 90210 male looking for a plasma TV who clicks on my ad”…or; in another embodiment; allow “searchers” to input a data/character stream in their search box like:

“male +45 +married +2 kids +own home +football +plasma TV +90210″

]]> By: webtech http://gigaom.com/2007/03/29/microsofts-big-spending-ways/#comment-94162 webtech Thu, 29 Mar 2007 18:56:46 +0000 http://gigaom.wordpress.com/2007/03/29/microsofts-big-spending-ways/#comment-94162 <p>So microsoft is planning to buy doubleClick for the technology or the network? Microsoft already have their own technology - adcentral. So why not spend this $2 billion to improve their platform. Most likely answer is the second answer. They may want to acquire the reach of doubleClick. Is it both? Any better answers?</p> So microsoft is planning to buy doubleClick for the technology or the network? Microsoft already have their own technology - adcentral. So why not spend this $2 billion to improve their platform. Most likely answer is the second answer. They may want to acquire the reach of doubleClick. Is it both? Any better answers?

]]>