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Summary:

Mac followers can consider PC Magazine columnist John Dvorak a “contrarian indicator”. Often, the more frustrated and vitriolic Dvorak gets over a technology, the more likely it is to succeed. Dvorak is well-known for stirring up a hornet’s nest by slamming Apple and its users. That’s […]

Mac followers can consider PC Magazine columnist John Dvorak a “contrarian indicator”. Often, the more frustrated and vitriolic Dvorak gets over a technology, the more likely it is to succeed. Dvorak is well-known for stirring up a hornet’s nest by slamming Apple and its users. That’s why it’s really no surprise that his latest rant calls for Apple to ditch the iPhone before it becomes what he expects will be a marketplace disaster.

His reasoning?

1. Apple will face strong competition.
2. The lifespan of a “cool” phone is too short.
3. Good margins don’t exist in the phone business.

Dvorak suggests Apple is incapable of updating the iPhone frequently enough to be hip, that it couldn’t take more than a 5% market share against Microsoft in the personal computer space, despite having better technology, and that high margins won’t exist in the phone business for much longer than your standard long-distance call.

Dvorak says that as Apple has a reputation for being a company that “can do no wrong”, they should get out of the phone business, before it’s too late.

Some of Dvorak’s more recent edicts for Apple have been to have Mac OS X open sourced, for Apple to switch to Windows, and speculation than an Apple and Sun merger was imminent. This suggestion will probably be taken as seriously by Apple as the others.

  1. Well, someone let Crazy DVOR out of the rubber room again. It’s best if you just ignore the man … just too damn bad anyone pays him for this drivel and gives him an internet soapbox to spew from. He’s good for a few laughs on occasion, but his routine is the same … the Howard Stern of Tech.

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  2. If people would quit reading Dvorak, talking about Dvorak, quoting Dvorak, and linking to Dvorak’s nonsensical drivel, the old windbag would quietly fade away.

    Don’t feed the troll.

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  3. This guy is a TOOL!!!!

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  4. … and stop linking to the troll too.

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  5. The points Dvorak makes (te three above) are legit, but just as always he comes to a ridiculous conclusion. Just because the first one won’t be an off the wall hit isn’t a reason for Apple not to pursue it. If Apple can raise the stakes in the phone game, it will force others to rise to meet it, will advance the technology, and could increase margins in the business.

    All though I think TJ is close with his characterization of Dvorak as Howard Stern. But given the fortunes of PC Magazine lately, he’s lost his soapbox. Have you picked up an issue lately? It’s almost a pamphlet. I remember back in the 90’s when it was as thick as a phone book.

    I would suggest that Dvorak is more like Britney Spears — so far out of the limelight that he has to do the verbal equivalent of shaving his head…

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  6. I can’t help thinking of the Dvorak keyboard layout whenever I see “Dvorak.” So it’s hard for me to think of that word in a negative way. :P

    On a serious note, I agree with the “don’t feed the troll” comment.

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  7. Can we stop having Dvorak’s inane ramblings on this site please?

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  8. Why is everyone bagging on poor John? All he’s trying to do is honestly, sincerely provide his much-needed help to Apple! ;-)

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  9. Regarding feeding the troll… it’s worth noting Engadget covered the story this morning as well. (http://www.engadget.com/2007/03/29/dvorak-apple-should-pull-the-plug-on-the-iphone/) I’d assume that a site like The Apple Blog, with a more narrow Apple focus, would find it similarly newsworthy. But yeah… there’s no doubt John Dvorak is the Ann Coulter of Mac coverage. I don’t believe this story indicated his comments had any validity.

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  10. Dvorak is far below Ann Coulter. Coulter is vitriolic, but at least she makes accurate commentary. She pointed out that the left demands you go into rehab for calling someone a faggot, but showers you with praise if you call a Republican a nazi, and lo and behold: everyone on the left is calling her a nazi for using the word faggot. Brilliant insight.

    Dvorak on the other hand just spews pap.

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