Summary:

Last year, BET’s Debra Lee and MTVN’s Van Toffler addressed CTIA attendees; this year, to underscore Viacom’s claims of being the leading p…

@ CTIA: Viacom CEO Philippe DaumanLast year, BET’s Debra Lee and MTVN’s Van Toffler addressed CTIA attendees; this year, to underscore Viacom’s claims of being the leading provider of video programming for the handset, president and CEO Phillipe Dauman takes the stage. He’s just getting underway after a fairly funny video intro from Jon Stewart; I liked the part when we had the camera pan back to show how small he would be on a cellphone screen. I’ll pick up on his comments but first a look at some of the stats and announcements — a traditional keynote feature [Note: See my post-keynote interview with Dauman.]:
Today’s news:
— Advertising deals with Pepsi and Intel for the new mobile sites and mobile TV channels — the first time MTVN is selling advertising across its mobile portfolio.
— A new content partnership betwen Sprint and MTVN — making Sprint the largest carrier of MTVN content.: VOD from 10 channels plus streams of content from Nick, Comedy Central and MTV and will highlight on the deck new sites from VH1, MTV and Comedy Central.
— BET is launching the 106 & Park Mobile Fan Club today: free ringtones, a subscription to a mobile magazine and access to exclusive content.
— The first-ever SpongeBob SquarePants channel, launching exclusively on Amp’d June 1, part of a new content distribution deal with the Kids & Family group.
— Also on Amp’d, GameTrailers is launching a new mobile video channel and a new series covering mobile games.

Stats: Viacom partners with 80-plus carriers globally with a potential reach of 1.2 billion subs.
— The company produces nearly 1,000 clips and more than 100 hours of wireless video programming monthly on some 40 mobile TV channels.
— MTV alone delivers 1 million-plus streams monthly.
Update: I had to duck out just after for an interview with Dauman. I’ll post that a little later.

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