You’re reading it here first … NYTCO’s About.com has acquired UCompareHealthCare.com (UCHC), a health care ratings (doctors, hospitals, nursing homes, specialty centers) , search and info site. Consumers get access to some layers of info free; UCHC charges corporate and healthcare providers for services. The company was founded in 2004 and is based in Framingham, Mass. The purchase adds more content to About.com Health, which has some 5 million monthly uniques. The site is already identified as being “from About.”
— No terms were disclosed but president and founder Mark Donnelly and his staff have joined About.com, where he reports to Marjorie Martin, general manager, About.com Health.
Clarification: An About.com spokesperson told me this morning that all of the site’s content will be free to consumers. The company has yet to decide how to handle the corporate amd healthcare services. In fact, mention of those services now has been removed from the description of the site.
Related: About.com Acquires Calorie-Count.com