4 Comments

Summary:

Yesterday came the announcement NBC Universal and News Corps are teaming up on online video in an effort to rival YouTube, recruiting Google’s top competitors as distribution partners. Upon hearing early details, we were initially impressed by how open the group seemed to making content widely […]

Yesterday came the announcement NBC Universal and News Corps are teaming up on online video in an effort to rival YouTube, recruiting Google’s top competitors as distribution partners.

Upon hearing early details, we were initially impressed by how open the group seemed to making content widely and easily accessible. Since then, we were able to round up an executive closely involved with the (frustratingly as-yet unnamed) project to tell us more about whose technology is going to be used, expanding on official details released in a joint call Thursday.

The executive, who declined to be named, said the technology used for the project would be a combination of internal assets and outside partners, much of which has already been nailed down.

Video syndication will be an extension of efforts at NBBC (many from that group will be working on “NewSite” for the next couple months), social networking components will be from Fox Interactive Media’s “social networking in a box” tools, and the ad-serving platform will come from a partner that has already been signed and will soon be announced.

Intellectual property protection technology is not part of the package, he said; distribution partners are required to choose their own vendors for filtering and such.

All of the ad and content serving, across the distribution network will be from the new site’s servers. And NewCo will have a destination site, contrary to some accounts.

We continue to be hopeful about the project, despite what our tech industry DNA may trigger concerning big media behemoths trying to adjust to the times. The summer does seem a long way off, though!

You’re subscribed! If you like, you can update your settings

  1. NewTeeVee » NewTeeVee Live: Web 2.0 Expo Friday, April 13, 2007

    [...] product management and design at nbbc — the technology arm of NBC Universal Digital, which is being drawn on for the development of News Corp and NBC’s NewCo. We may have a visit from Joost as [...]

  2. NewTeeVee » Battle of the Corporate (Video) Monsters Tuesday, April 24, 2007

    [...] News Corp, NBC Universal, Walt Disney Co. and Viacom. While normally they fight amongst themselves (though occasionally mate), an intruder has entered their dark, mysterious playground from whence synergistic promotional [...]

  3. NewTeeVee NewCo Thinks It’s Worth a Billion Dollars « Wednesday, June 27, 2007

    [...] which the much-ballyhooed “YouTube killer” joint venture proposed by NBC and News Corp, code-named NewCo, is moving, we might as well call it [...]

  4. GigaOM No … is NewCo worth a billion dollars? « Wednesday, June 27, 2007

    [...] with which the much-ballyhooed “YouTube killer” joint venture proposed by NBC and News Corp, code-named NewCo, is moving, we might as well call it OldCo. But the company, which still doesn’t have a name, is [...]

Comments have been disabled for this post