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Summary:

OK, we don’t want to get our hopes up too far, but the details of this morning’s announced (as expected) company formed to distribute News Corp and NBC Universal content actually sound quite reasonable. Shows and movies we’d actually want to watch (The Simpsons! Borat!), for […]

OK, we don’t want to get our hopes up too far, but the details of this morning’s announced (as expected) company formed to distribute News Corp and NBC Universal content actually sound quite reasonable. Shows and movies we’d actually want to watch (The Simpsons! Borat!), for free, in a variety of locations. A few factors left unmentioned are video quality, download versus streaming, and DRM, but so far we’re impressed.

[Shows will be offered] free, on an ad-supported basis, within a rich consumer experience featuring personalized video playlists, mashups, online communities and video search…Each distribution partner will feature the site’s content in an embedded player customized with a look and feel consistent with each site, making the offering organic to each destination.

They’re hitting all the buttons here — even mentioning “producing and licensing original programming for the new site’s audience.” And they’ve already got advertisers in the bag — Cadbury Schweppes, Cisco, Esurance, Intel Corporation, and General Motors — in addition to major distribution platforms — Yahoo, MySpace, AOL, MSN (via emailed press release). We’ll have to wait till this summer for the debut, though.

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  1. NewTeeVee » NewCo: Nuts and Bolts from an Insider Friday, March 23, 2007

    [...] hearing early details, we were initially impressed by how open the group seemed to making content widely and easily accessible. Since then, we were [...]

  2. NewTeeVee » CBS Doesn’t Need YouTube or NewCo Thursday, April 12, 2007

    [...] deals are similar (but include more smaller partners) to those set up by NBC and News Corps’ unnamed NewCo, a project that includes equity and exclusivity arrangements for the two media giants that CBS [...]

  3. GigaOM » What if Redstone ‘Googled’ Murdoch? Thursday, April 19, 2007

    [...] NBC-Universal and Rupert Murdoch’s News Corp responded by joining forces to create “NewCo,” which Comcast, the country’s largest cable company, also just [...]

  4. What if Redstone “Googled” Murdoch? » Publishing 2.0 Thursday, April 19, 2007

    [...] Then GE’s NBC-Universal and Rupert Murdoch’s News Corp responded by joining forces to create “NewCo,” which Comcast, the country’s largest cable company, also just [...]

  5. NewTeeVee » Open Thread: The NewCo Guessing Game Thursday, June 7, 2007

    [...] company formed to distribute News Corp and NBC Universal videos online and be a YouTube killer aka NewCo still doesn’t [...]

  6. NewTeeVee NewCo: No Name and $100 million in the bank « Thursday, August 9, 2007

    [...] Yes, that’s right, we are talking about NewCo, a joint venture between NBC (GE) and News Corp. (NWS), and their partners that was unveiled back in March. [...]

  7. GigaOM NewCo vs YouTube and other GigaNET Stories « Thursday, August 9, 2007

    [...] NewCo, a joint venture between NBC (GE) and News Corp. (NWS), and their partners that was unveiled back in March. Continue [...]

  8. NewCo finally gets a name – Hulu « NewTeeVee Wednesday, August 29, 2007

    [...] finally gets a name – Hulu News Corp. and NBC Universal have finally announced the name for their much talked about NewCo online video effort: Hulu. CEO Jason Kilar explains the reasons why they picked the name. Why [...]

  9. Kataweb.it – Blog – Cablogrammi di Massimo Russo » Blog Archive » Hulu, la risposta di Murdoch a YouTube Friday, August 31, 2007

    [...] sarà gratuita con un modello di tipo pubblicitario (e tra i primi inserzionisti a bordo, secondo NewTeeVee, ci sarebbero Schweppes, Intel, Cisco e General [...]

  10. Essay: The End of Exclusivity « NewTeeVee Monday, January 7, 2008

    [...] the point that people forgot Microsoft was actually a Hulu partner, with a formal relationship that preceded the startup even having a name. It’s the same content, with (once the kinks were worked out) [...]

  11. Hulu Leads Network Sites, Adds Partners « NewTeeVee Tuesday, May 20, 2008

    [...] said today it had signed seven new distribution partners, the first additions to that list since before the company even had a name. While Hulu content is embeddable, so it’s available just about everywhere, these sites have [...]

  12. Hulu’s New Embed Policy Can Only Hurt It Monday, November 23, 2009

    [...] Hulu even had a name or its current management team, it had distribution partners: AOL, MSN, MySpace, [...]

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