http://gigaom.com/2007/03/22/player-x-and-sky-spending-serious-cash-on-mind-aerobics/ Fri, 10 Feb 2012 22:48:49 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2007/03/22/player-x-and-sky-spending-serious-cash-on-mind-aerobics/#comment-139523 Sat, 24 Mar 2007 02:46:13 +0000 http://gigagamez.com/2007/03/22/player-x-and-sky-spending-serious-cash-on-mind-aerobics/#comment-139523 [...] Player X, a mobile media company, and Sky, UK based entertainment company, have partnered to produce Carol Vorderman’s Mind Aerobics. That may not be all that interesting on its own, but, according to Mobile Industry, the fact that the company has allotted a six-figure marketing budget to the game may be a touch more intriguing. So, what is Mind Aerobics and why exactly should anyone care enough about it to spend that much money? (more…) [...]

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