Midway is laying down a lot of money on next-generation gaming. The company has invested a hefty $200 million so far on PS3, 360, and Wii development in an effort to double its current 2% share of the console market. Half of the publisher’s total investment went into development tools alone.

“Really this year it’s about gaining market share,” Midway president David Zucker told MCV. “If we can go to four per cent that would be a huge win for us, and it’s something we really believe we can do. We are looking to do that on next-gen platforms now,” he added.

Midway currently has 650 developers across six different studios, and they’re considering even more. According to Game Developer magazine, Midway is currently the 20th largest game publisher competing against the bigger EA, Take-Two, Activision, and THQ. Giga’s own Alex Handy recently spoke with Mark Allen, director of shared development for Midway, at GDC. Allen was optimistic in telling us that his company has several items in the pipeline they feel will make them a lot of money. “They’re betting it all on next-gen,” said Handy.