John Battelle has an interesting suggestion for Microsoft and Yahoo when it comes to search - team-up and spin out a search company that can then effectively compete with Google. John argues that when it comes to competing with Google in search, 1+1=11.
A second and substantial reason to do this is to stop trying to kill each other in the race to catch Google. Separately, neither company is going to catch Google anytime soon. Why not work together, combine resources, and give the world what it really wants - a legitimate answer to Mountain View?
Battelle thinks that it is a better option than Microsoft buying Yahoo, news that has been widely speculated and debated. Do you think Microsoft+Yahoo (Michoo) makes sense?
3 comments so far
11:46 PM PT
I think they should come up with something for mobile space. They can also get into mobile advertising, something similar to AdMob
2:01 AM PT
No chance. Two companies who don’t know excactly what they are in this space (Microsoft is software, Yahoo! is media?) don’t make one big success, if they combine forces IMHO. It would just be an endless run or arguments about strategy, while Google would be sitting in Mountain Viev…laughing. A downright purchase of Yahoo! by Microsoft might by one solution. But a focused product team allowed to work on this without interference from strategy people every once in a while might be the killer app that makes this happen.
2:37 AM PT
I’d think you should call it Yahcrosoft
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