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Proof that the well of cute and oddly irritating names for new internet video companies has yet to run dry … the latest is Vuguru from for…

Proof that the well of cute and oddly irritating names for new internet video companies has yet to run dry … the latest is Vuguru from former Disney CEO Michael Eisner, already an involved investor in video-sharing site Veoh. The new venture from Eisner’s investment firm Tornante — a studio that will acquire and produce web video — is set to be announced Monday along with its first production: Prom Queen, according to David Lieberman . Some details:
– Starting April 2 (prime time for prom time in the U.S.), Prom Queen — co-produced with Big Fantastic in a United Talent Agency deal — will roll out over 80 days in 90-sec installments.
Where Eisner’s business model at Disney often required exclusivity, Prom Queen will be ubiquitous. It will run on vuguru.com, promqueen.tv (not live yet), a sponsor’s site (ellegirl.com), YouTube and Veoh. Deals for mobile and handheld video players are still in the works.
– Advertising includes pre-and-post roll and product placements. In addition to Elle Girl, Pom Wonderful, Fiji Water and Telaflora florists.
Eisner will only say it cost less to produce than tv but “it’s not inexpensive.” Big Fantastic spent $50,000 on a different 80-episode show already acquired by Vuguru. An exec tells Lieberman Prom Queen cost at least double to make.
Related:
Eisner: The Hard-Driving Digital Dealmaker

  1. Interesting that the format for a "Season" of web television is now being solidified as "80-Episodes" over 4-months. The first time this appeared was last year with http://www.alamoheightsSA.com, the first HD episodic series (though, it looks like they are only releasing 12-episodes at a time?), which first announced an 80-Episode "season."

    The big difference is calculating the Running Time of an Episode — no one is quite sure what will allow a story to be told and an audience to be satisfied (and accept advertising). The VUGURU episodes look to be very very short. Alot of story/content shaping experimentation going on right now.

    Good to see an actual Posting on "content," not just content delivery platforms.

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  2. My prediction is that's going to be WAY too many episodes. They'll be able to sell more advertising sure, but nobody can keep up with that much content.

    Hope he proves me wrong.

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