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Barely six months old, Google’s Print Ads program seems to have passed its early tests with flying colors. Newspapers such as the New York T…

Barely six months old, Google’s Print Ads program seems to have passed its early tests with flying colors. Newspapers such as the New York Times and Seattle Times tell AdAge that the program they started with Google last fall along with about 100 other local newspapers to sell excess inventory in an online auction has produced significant revenue. With Google representing 900 radio stations in a similar effort, Google’s local media ad program seems ready from primetime

  1. It is amazingly mind-boggling to me that media companies are willing to hand over the customer relationship to Google.

  2. Does anyone know when Google plans to make the radio, print and video ads option available to a broader advertiser group, especially in the UK?

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