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Summary:

MySpace is planning to get into the news business early in the second quarter, according to Terry Heaton’s PoMo Blog…the surprising thing…

MySpace is planning to get into the news business early in the second quarter, according to Terry Heaton’s PoMo Blog…the surprising thing is that it hasn’t happened sooner considering the owner is News Corp. The post appears to quote from MySpace literature (although that’s not explicitly stated):

  • MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web
  • Creates focused, topical news pages that users can interact and engage with throughout their day
  • MySpace is making the news social, allowing users to:
    Rate and comment on every news item that comes through the system
    Submit stories they think are cool and even author pieces from their MySpace blog
  • MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them!

Whether or not this is good or bad news for media providers depends on your point of view, and while there will surely be the temptation for News to restrict the sources to its own publications this would be a bad idea — sites tend to be more successful when they’re as inclusive as possible. News Corp seems to realise this: At the Bear Stearns Media Conference in Florida Peter Levinsohn, president of Fox Interactive Media, said that “News Corp is “in very active negotiations with all the media companies” to bring their content to its MySpace property”, notes Reuters.
Meanwhile, this Reuters story reports that in Connecticut the politicians are debating a bill which would require social networking sites like MySpace to verify users’ ages and force minors to obtain parental consent before posting profiles. State Attorney General Richard Blumenthal said “an applicant would submit a driver’s license or other form of official identification, and the Internet site should use public information on record to check the age, address and date of birth”. It’s unclear how the drivers license would be submitted, or how the social networking sites would confirm that the person submitting was in fact the owner of the license. The penalty for failing to verify ages and obtain parental permission to post profiles of users under 18 would be up to $5,000 per offence. Blumenthal said that 10-20 other US states were considering similar legislation.

  1. Douglas McFarlane Saturday, March 10, 2007

    Yes, it does seem surprising. I always check Google for news or the BBC and perhaps I will just check it at Myspace while I am there. Interesting times. If Myspace are listening, BUY my theatre site !! ;-)

  2. Adrian Sexton Sunday, March 11, 2007

    A good idea generally for the social nets to keep users on their sites as news happens, and conversely for the media outlets to create social nets of their own to complement their headlines.

    Question to the PC community, just how many social nets do the various demo/psychographic breakouts belong to? I.e., is it similar to users having multiple free email accounts which sooner or later fall into disuse? What's the half-life of a MySpace, Facebook account?

    Re the age verification issue, while at Lionsgate, I employed Aristotle.com's age-gate 'confidence tests' to create parallel film sites of content for more R-rated audiences. However, with any solution, social nets (and sites) will lose a serious % of user registrations with too many entry requirements.

  3. Seth Shapiro Sunday, March 11, 2007

    This is about grappling with the aging up of MySpace, increasing News' leveraging of FIM, and making the site more stiky for older demos as the younger audience leaves MySpace for newer more interesting pastures

    re Adrian's question, muotiple membership has to do not just with age/demo but the breadth of the network.
    MSpace is wide and shallow. Linked In = narrow. Niche sites = multiple memberships.

    Early adopters and connectorswill always be in multiple NWs as well.

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